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Advertising campaign - what is it? - 可打印的版本 +- 助听器论坛 (http://jhearing.com/mybb) +-- 版块: 助听器 (http://jhearing.com/mybb/forumdisplay.php?fid=1) +--- 版块: 问答区 (http://jhearing.com/mybb/forumdisplay.php?fid=2) +--- 主题: Advertising campaign - what is it? (/showthread.php?tid=1069) |
Advertising campaign - what is it? - shalombiplob202 - 04-13-2023 It is therefore important to remember that this is not just one advertisement, but a whole set of activities. Their structure includes, among others, the goal (e.g. increasing brand awareness , gaining leads, promoting a specific product or service), addressees, the subject of advertising, means of advertising impact, advertising means and the degree of intensity of the message. Very often, advertising campaigns are carried out by specialized agencies. One of the recommended SXO agencies in Poland is the Semcore agency . Running a campaign - what are the stages? It is very important to properly plan your advertising campaign. Analysis should always come first. In this case, it is about both market research and determining the strengths and weaknesses of the advertised product or service. It is also crucial to define the target group, i.e. the potential group of buyers. The next step is to use the communication channel with the recipients, as well as to prepare the advertising message and plan coordinated activities. Currently, the most popular on the web are Facebook and Instagram ads, as well as Google Ads campaigns . See: 10 SEM rules you need to know! Throughout this time, it is also worth following the activities mobile number list of industry competition. At the very end of the campaign, it is good to analyze it. In such a situation, it is worth using online tools that examine, for example, website traffic or the degree of conversion , e.g. Google Analytics. Types of advertising campaigns - examples The following types of advertising campaigns can be listed: distributed campaign, strike campaign, thematic campaign, pulse campaign, permanent campaign. A distributed campaign addresses an issue in general, not just one product. On the other hand, the thematic campaign conveys knowledge about certain problems or encourages more conscious behavior, the impact campaign consists of strong. |