年乌克兰营销服务市场容量

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At the same time, you use some marketing methods, for example, you can reward old customers who recommend new customers to spend. Another example is looking for people who move fast and spread information widely, such as elderly people who are willing to meet and chat, salesmen with extensive social connections, etc. Of course, the specific method needs to be determined according to the information to be transmitted and the characteristics of the object to be transmitted. Word-of-mouth marketing Traditional media spread well-designed word-of-mouth marketing activities through newspapers, television, radio, etc., which can expand the spread of word-of-mouth marketing. You can take the initiative to spread it yourself, or you can create attractive themes to attract the media to spread it actively. Network communication. In the Internet age, this form is often used. Network communication is more proactive, and the effect is astonishing when used properly. It also uses an event as the dissemination content, publishes information in forums, websites, and blogs where the audience often appears, and then guides dissemination through opinion leaders. These opinion leaders can be public figures or experts who influence the target audience. For example, the object of communication is a girl who pursues fashion, then the remarks of some idol stars have a great influence on them. 

When we are doing word-  of-mouth  marketing, it is best to forget that we are doing a kind of advertisement, but spreading a novel and interesting story. A good story has a long history, and how to tell it well depends on the author and the protagonist of the story. Business Intelligence. Sometimes good word of mouth can be attributed to mistakes. Sometimes it's the result of careful planning. Word-of-mouth marketing So no matter what, the following are the basic qualities that everyone needs to possess to do a good job in word-of-mouth marketing in China. Talkers Talkers are the group of people who will discuss your product brand with others. They could be your customers, regular folks, or avid fans volunteering to spread your message. The best talkers are probably the customers you deal with every day. They appreciate the opportunity to talk more. For example, fans of the band. They spend hundreds of dollars supporting and promoting their favorite bands and urge their friends to do the same. They are eager to spread their views, and are even willing to pay for them (such as music, concert tickets, T-shirts and posters). In life, we pay more attention to and talk about various topics related to our own interests. Word of mouth marketing must directly or indirectly connect the disseminated content with the target audience, which is especially important in the Chinese market.



For example, the success of Super Girl is based on the communicator as the main body of the activity, not only to pay attention to and participate in, but also to actively spread, inviting relatives and friends to pay attention to and participate in, which has a strong multiplier effect. Once you've identified these groups of talkers, the next challenge is to give them a topic they'd like to discuss in order to start the conversation. topic. This is also an opportunity, which is what we often say. The characteristic of word-of-mouth marketing is to fight big with small things. It must be good at using all kinds of powerful potential energy to operate for itself. It can rely on natural laws, policies and regulations, emergencies, and even the potential energy of competitors. When Pepsi was first established, it was blocked by the old beverage giant Coca-Cola. Coca-Cola takes its long history and traditional American culture as its selling point. It ridiculed Pepsi as a brand that was just born, with no history and no culture. It compares its old to Pepsi's new in various ways in its ads.