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looking for? This step is essential to know what type of content you need to develop and how you should present it. Step 5: Look for patterns and trends in the demographics and behaviors of Isabel and your target audience Thus, you will distinguish which part of your audience to target and you will be able b2b database to personalize the content. These are some factors that you could consider: keywords that they enter in Internet search engines, type of content that they consume, sources of information that they use, specific behavior within the company's website, etc. I recommend using MakeMyPersona , a tool from Hubspot that uses a very detailed questionnaire to help you build your ideal client. It is important that you do not miss any information that you need to create a buyer persona
that perfectly fits the needs of your business. Now you have all the necessary elements to build a semi-fictional representation of your customer with their demographics, behavior, lifestyle and consumption habits. If you discover that you have more than one buyer persona, don't worry! You must create as many as you think necessary to cover the b2b database variety of people who use your b2b database company. Although you may have a lot of buyer personas, there are 3 profiles that you can identify, keep in mind that it is not necessary for all of them to be the ones who make the sale decision. These profiles are: to. Decider: is the person who usually makes the final decision of the purchase. b. Prescriber: is the person who recommends the product . This can be a customer who has already consumed your product
and who now becomes a promoter. c. Influencer: is the one who can condition, positively or negatively, the purchase decision. It is essential that you discover who the influencers of your buyer personas are so that you know which blogs or networks are worth collaborating with. The result will be a complete record of each ideal client that contains all this data. There will be as many files as buyer b2b database personas have been identified and they will be prepared by the person in charge of the Inbound Marketing project. project , either a consultant from a specialized marketing agency or an internal person in charge of the marketing department of your company if the project is not external.
that perfectly fits the needs of your business. Now you have all the necessary elements to build a semi-fictional representation of your customer with their demographics, behavior, lifestyle and consumption habits. If you discover that you have more than one buyer persona, don't worry! You must create as many as you think necessary to cover the b2b database variety of people who use your b2b database company. Although you may have a lot of buyer personas, there are 3 profiles that you can identify, keep in mind that it is not necessary for all of them to be the ones who make the sale decision. These profiles are: to. Decider: is the person who usually makes the final decision of the purchase. b. Prescriber: is the person who recommends the product . This can be a customer who has already consumed your product
and who now becomes a promoter. c. Influencer: is the one who can condition, positively or negatively, the purchase decision. It is essential that you discover who the influencers of your buyer personas are so that you know which blogs or networks are worth collaborating with. The result will be a complete record of each ideal client that contains all this data. There will be as many files as buyer b2b database personas have been identified and they will be prepared by the person in charge of the Inbound Marketing project. project , either a consultant from a specialized marketing agency or an internal person in charge of the marketing department of your company if the project is not external.