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  关于助听器市场销售的调查分析
发布: sharylh - 04-05-2020, 03:35 AM - 版块: 市场动态 - 无回复

关于助听器市场销售的调查分析
转载Augusdi 最后发布于2013-10-13 23:48:20 阅读数 2878  收藏
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[图: Center]
[图: Center]

              ----耳带助听器
 
一、世界助听器市场情况简述
(一)世界助听器市场情况
目前,世界助听器市场年销售7-800万台左右,销售额近100亿美元,世界助听器市场销售主要集中在美国、德国、英国等发达国家,其中,美国助听器市场销售占全球市场的40%左右。与世界其它销售市场一样,由于受2008年开始的金融危机影响,世界和美国的市场销售量均有所下降。
(二)世界助听器主要生产商
目前,全球排名靠前的6家助听器生产企业是:德国西门子、瑞士峰力(Ph0nak)、丹麦瑞声达(GN Resound)、丹麦奥迪康、丹麦唯听、美国斯达克(Starkey),这6家企业都已经进入中国市场,像美国斯达克、丹麦瑞声达,已经分别在南京和厦门建立了大型助听器生产基地。另外,还有国外一些二线品牌企业,如加拿大的优利康、丽声等也开始进入中国市场销售;
二、国内助听器市场情况分析
(一)目前,我国助听器行业的基本情况
1、我国助听器行业的发展概况
(1)我国助听器行业的发展,起步晚,发展速度快,尤其是在验配点和销售数量的增长速度方面,均遥遥领先于世界平均发展水平,所以,世界主要跨国公司纷纷将制造基地扎根中国,或合作、或独资建厂,在很大程度上促进了我国助听器行业的快速发展。
(2)数字助听器目前已经基本取代了传统的模拟助听器技术。
(3)国内内资助听器企业的发展严重萎缩,国产产品在国内的市场销售举步维艰,国外产品或中外合资企业产品的市场份额超过九成以上;
(4)我国助听器行业发展与市场销售出现了一些新动向,几百近千元的国产助听器少人问津,上万元的洋助听器却非常畅销,国外助听器产品纷纷放弃庞大的老年人市场,面向儿童的几万元的高端产品一直风头不减,儿童的高端产品已经占据助听器销售市场的大半江山;
(5)相对于我国的智残人口数量,和每年的助听器20万左右的销售量,总体来看,助听器的使用率仍然很低,市场潜力很大。
2、我国助听器行业的主要生产企业及生产经营情况、主要产品与技术情况
目前,我国的助听器生产企业主要以中外合资为主,主要的生产企业及经营情况有:
(1)奥迪康(上海、南京)听力技术有限公司,是世界上最早生产助听器的生产厂家丹麦奥迪康国际听力集团进入中国设立的公司,员工近2000人,年营业额数亿人民币;
(2)西门子1995年在中国设立的力斯顿(苏州)听力技术有限公司,员工200余人,年营业额3000万元人民币;
(3)厦门新声科技有限公司,国内最大的内资企业,产品出口,年营业额近亿元人民币;
(4)其他一些规模比较大的外资公司还有:瑞声达听力技术(中国)有限公司、斯达克听力技术(苏州)有限公司、峰力(中国)听力技术有限公司、唯听助听器(上海)有限公司、丽声助听器(福州)有限公司。
 
(二)国内助听器市场情况分析
1、基本情况
目前世界助听器市场年销售规模在7-800万台左右,其主要集中在发达国家,中国的优质助听器销售仅占全球3%的市场份额,年销售额20万台左右。与成熟市场相比,中国目前有182.5万听障患者具有使用助听器的意愿,但没有实现,中国助听器市场潜力较大,但国外产品占90%以上。
目前我国形成江苏和在厦门两在助听器生基地,全球排名靠前的6家助听器生产企业都已进入中国市场,这些企业包括德国西门子、瑞士峰力、丹麦瑞声达、丹麦奥迪康、丹麦唯听、美国斯达克等。有数据显示,2008年受全球金融危机影响,中国助听器产品出口数量同比下降了12%左右。
2、助听器事业逐步步入高速发展阶段
改革开放的三十年,极大的加速了我国助听器事业的发展速度,尤其是在验配点和销售数量的增长速度方面,恐怕遥遥领先于世界平均发展水平。这也是为什么世界主要跨国公司纷纷将制造基地扎根中国的原因之一。我国自20世60年代正式开始制造助听器,1979年开始正式验配助听器。其后,各大跨国企业纷纷以各种形式进入中国,并大多在大陆地区成立了独资企业和生产基地。苏州、上海和厦门无疑成了世界助听器加工的主要场所(其中三家是其全球最大和最重要的生产基地)。激烈的竞争迫使制造商几乎与国际同步介绍其尖端产品到中国大陆,有时也特别生产适合于发展中国家的低端产品,其服务水平也一步步接近国际水准。同时,我国针对生产企业采用了与国际接轨的审核和验证制度。这些跨国公司在销售自己产品的同时,也举办了大量的培训班,弥补了国家机构培训力量不足的情况。同时,多数企业与政府合作,近年来积极参与慈善捐赠活动和全民爱耳护耳宣传活动。
3、助听器零售快速发展,验配技术水平参差不齐
在零售方面,全国预估有4000多家验配店(点),现在一个大城市几十家甚至上百家专卖店(中心)已经随处可见,县城里也有验配中心了。虽然这些机构几乎都拥有合法的经营执照,但是验配技术水平差距巨大。2008年全国验配的助听器总数大约 30~40万个(2004年约为25万个),这在全球都是一个不小的数量。近十年来总量的年增长百分比略快于国家GDP的增长速度。约有7%~10%的听障患者使用了助听器,这比十年前的2%可以说有了较大进步。但是单耳佩戴、使用盒式或低端模拟助听器的比例还是相当高。验配的助听器总量约70%~80% 来自于私人机构,总量的50%左右来自于没有形成规模的私人店面。助听器验配的价格档次、患者接受的程度存在着严重的地域差别。在大中城市,老年性聋患者多使用3000~5000元左右的产品,而儿童使用多在5000元以上且常常为双耳佩戴。儿童接受干预和康复治疗的时间越来越提前,错误接受“治疗”的患儿越来越少。但是部分儿童家长因为心理原因常常选择功率不够的定制式产品,导致康复效果受限。即便是正在工作的成年人,现在也越来越多的接受使用助听器(尽管对外观要求很高常常选择定制式产品)。这些要得益于我国经济发展、“爱耳日”宣传和儿童听力筛查的进一步普及等因素。
4、我国助听器事业发展市场潜力巨大
由于我国助听器事业的飞速发展,使大多数听障者可以就近接受先进的产品服务,使他们走出了残障的阴影。但是,因为发展速度太快,才需要我们冷静想一想如何更好、更快的发展。因为,即便是几十万的验配量与我们2780万残疾听障人士相比也有巨大差距。也就是说绝大多数需要助听器者,仍然因为各种原因没有得到他们应该得到的服务。
5、我国助听器市场发展所面临的问题
(1)价廉物美与推行助听器验配制度的矛盾
我国出台的助听器验配师制度,是在国家政策层面为我国助听器市场发展提供了保障,助听器验配康复是一项高科技的人性化服务,应该大力推广,作为生产企业和验配机构,应该多多研究和实施如何让患者听得清楚和维修方便的方案,应该让患者切实体会到是在为他们的生活质量服务。问题是,每个消费者都喜欢价廉物美的产品,这与国家推行助听器验配康复制度是矛盾的,如何协调?
(2)缺乏听力教育,更缺乏专业人士
我国的验配师制度最近几年才刚刚起步,同样我们的听力学教育也起步不过十几年,因此,我国不仅听力教育缺乏,听力方面的专业人士更加缺乏。对助听器市场的正常发展都是极为不利的。
(3)市场服务缺乏品牌
目前,在全国的4000余家助听器选配机构中,超过半数以上属于私营的验配店。虽然有几间较大的连锁店,但是真正形成品牌优势的不多。
在美国助听器验配患者会选择验配店和验配师,而不是哪个品牌的助听器。
在中国,患者看病选择的是医院或知名专家,而不在意医院使用的是否是进口药或者用的是否是国外医疗器械。而我国目前患者选择助听器常常首先询问是否是进口品牌或听说某某品牌很好等等。另外,各地聋儿康复中心也大多开展了验配工作,但是并未形成一个全国统一的服务品牌效应。而医院的验配也常常仅限于医院内部。因此,建立服务品牌也是市场发展的方向。
(4)市场品牌宣传没有做到实事求是

目前,国内市场在助听器宣传广告方面没有做到实事求是。有的广告甚至有夸大其词或含糊不清的用语,导致患者使用后有上当的感觉。从长期利益讲,这将损害整个助听器行业的信誉,使用者就会误以为所有的助听器都是如此。从而使患者本人或亲朋好友不再接受助听器。

我们要明确告诉大众,选择助听器是要验配的,不是简单的购买消费。最贵的助听器不一定就是最适合的,同时选配助听器仅仅靠打折便宜是很难得到最佳效果的。

(5)助听产品国产化举步维艰
尽管改革开放之初国产或合资产品尚占有主导地位,但随着跨国企业独资基地的落户,国产产品几乎全部退出了主流市场。老的国产企业和新兴的国产公司虽然一直在努力,但从规模上目前尚不具抗衡能力。这也就形成了我们不得不选用进口产品的局面。尽管我们不能把江苏和福建生产的助听器称作为“进口货”,但这些“国产助听器”的知识产权和定价权几乎全部掌握在国外公司。而且这些产品的核心研发几乎无一例外的没有进入中国(不排除厂商在中国设立临床试验基地和展示中心)。助听器技术的升级换代我们几乎达到了国际水平,但是当别的电子产品不断降价的同时,高档助听器的价格却一直在攀升。
听障患者也不得不支付越来越贵的价格或者被迫选择低端产品。
(6)助听器的科学研究缺乏
如果说我们缺乏或者基本没有研发助听器的实验室,那么助听器的使用或者验证研究也远低于听力学、康复学的研究。比如,大家都承认作为发展中国家,中国助听器使用的满意度不高。但是到底不高多少,主要问题是什么?我们确实很难给出客观的答案。制造商各自宣传自己的产品“无对手”无可厚非,但是产品间到底有没有差异?患者花高价购买“最先进的数字处理技术”,在实际生活应用中确实物有所值吗?这些也有待我们用客观的、科学的数据来回答。
6、目前我国助听器市场新动向
目前,我国助听器市场出现了一些新动向,几百近千元的国产助听器少人问津,上万元的洋助听器却非常畅销,国外产品占据了我国九成以上助听器市场,而且,几万元的儿童高端产品一直风头不减。受高额利润支使,近年洋助听器产品纷纷放弃庞大的老年人市场,面向儿童的产品占据大半江山。
(1)洋助听器主攻儿童市场
  “在国外,助听器市场一般主要针对老年人,但中国市场截然不同,老人助听器卖不动,儿童助听器越贵越好卖。我们开始以老年产品为主,很难打开市场,后来转攻儿童市场,情况就好了很多。”日前,维听助听器上海有限公司销售部经理高司备如是说。
  据了解,中国助听器市场近年表现出明显的“一边倒”趋势:本应成为市场主力的老年人用助听器一直“疲软”,且对价格异常敏感,稍有风吹草动销售马上急剧下降,尤其高价位助听器一直“蹒跚”前行,增长速度非常有限;而与之形成鲜明对照的是,中国市场对于儿童用助听器接受程度非常高,几万元的高端产品一直风头不减。
(2)洋助听器占据了95%以上的国内市场

受高额利润的支使,洋助听器纷纷进入中国,目前洋助听器占据了95%以上的国内市场,且这些国外厂商在中国纷纷抛弃老人产品市场,主攻儿童市场。
(3)医院成为惟一销售渠道
  据了解,国外在各大商场超市都可以买到助听器,但是在中国,除了西门子在中国拥有门店外,其他“洋巨头”都毅然选择把医院作为攻城略地的惟一渠道。
  据了解,目前国际上的6家知名助听器厂家已经全部进入中国。与其它领域激烈火拼不同的是,几大巨头在中国市场上一直相安无事。如维听自1998年进入中国市场以来,销售网络一直锁定在各大城市的医疗机构。在广州,目前主要是通过中山医科大学、儿童医院、南方医院等医疗机构进行销售。高司备表示,“我们只有而且仅有一级代理商,也没有设立门店。高司备表示,我们的市场开拓依靠医院进行,而自己做的就是建立起与之相联接的售后专业服务中心。”
  借助医院单一的销售渠道是否能支持长久发展?业内人士表示,以医院为主渠道的好处是门诊量大,患者相信医生的专业推荐,但其弊端也很明显,如医生流动性较大,一旦有医生跳槽,就意味着可能会立即失掉原有的某一市场。

三、省内、长沙市助听器市场情况分析
(一)省内、长沙市助听器市场销售情况
1、湖南省最近几年的助听器市场销售情况比较平稳,每年销售8000台左右,其中长沙市场年销售6500台左右,占80%以上的份额;
2、湖南的助听器市场销售主要集中在长沙的主要原因,是因为湖南的好医院90%都集中在长沙,而通过医院的配合销售,是湖南助听器销售市场的主要方式;
3、据调查,湖南每年销售的8000台左右的助听器,通过医院配合销售的估计超过5000台左右,占65%,而其他方式(包括助听器配验专店、厂家直销、商店药店等)的年销售量在3000台左右;
4、湖南每年销售的8000台左右的助听器产品,数字式助听器占95%,模拟式的只占5%;
5、价值在一万元左右的主要面对儿童的高端助听器的销售,每年销售量在5500台左右,占70%以上,而主要面对老年人的中低端的助听器产品的销售量,只要2500台左右,仅占30%;
(二)省内、长沙市助听器市场销售渠道
目前,省内、长沙市助听器市场销售渠道主要有以下几种,以及在省内、长沙市场销售所占份额情况如下:
1、医院配合销售
医院配合销售助听器产品,成为了省内、长沙市助听器市场销售的主要方式,特别是针对儿童的进口或合资生产的高端产品,医院的配合销售更是绝对的主要销售形式。
目前,医院配合销售助听器产品的销售方式,在省内、长沙市场所占的市场份额,高达65%以上,而万元以上的高端助听器产品的销售,90%以上是通过医院配合销售实现的;
2、助听器配验专店
目前,省内有助听器配验专店(助听器配验中心)30多家,其中80%集中在长沙,在长沙的24家助听器配验专店(含国内外知名品牌的连锁专店6家)也基本集中在湘雅医学院附一、附二、附三和省人民医院的附近,
3、厂家销售门店
目前,在湖南省内,主要有3家西门子的助听器厂家直销门店,主要分布在长沙、株洲与衡阳,每年的销售量不大,更多的是作为西门子产品的形象宣传;
4、商店、药店销售
目前,在长沙有十几家大型商场和老百姓等几家大型药店里面有助听器产品销售,但是销售量很小,而且,主要是中低端产品。
四、有关专家谈国内外助听器市场情况
(一)有关专家谈国内外助听器市场情况
一位熟悉美国助听器市场、熟悉项目操作的归国留美博士,通过对赵勇博士的助听器项目和他们的操作方式初步了解以后认为:
1、在美国,做助听器项目的企业很多,赵博士的项目所使用的技术,不是最先进的,没有专利,也没有知识产权;
2、在美国,做这种项目策划、项目操作的人很多,他们的运作方式与手里拥有的技术、人才、生产模式都很一般;
3、由于受到金融危机的冲击,在美国进行项目操作的难度越来越大,主要是美国缺乏项目投资资金,因此,赵博士他们的项目运作也是缺乏启动资金;
4、随着世界经济受到金融危机的影响,助听器的销售情况也是每况愈下,因此,世界都把眼光投向了中国,这是很正常的,可是,由于中国助听器市场的发展受到多方面因素影响,发展潜力虽然很大,但是,发展的程度抵不上世界助听器市场销售下滑的速度和程度。
因此,该位专家建议,上助听器项目要慎重!
(二)医院相关专家谈助听器市场情况
通过对湘雅医院附一、附二的部分耳鼻喉科专家的咨询,他们认为:
1、对目前国内助听器市场销售主要通过医院配合销售的现状很无奈,他们分析,与国人的听力知识教育比较薄弱有关,与医院的体制有关,也与以助听器配验中心为代表的其他销售方式不够完善、缺乏竞争力有关;
2、医院配合助听器经销商销售,有比较固定的“潜规则”存在,经销商给医院的丰厚回扣对医院与医生都有非常大的吸引力;
3、越是高端产品,患者与患者的家属对医生的依赖程度越高,助听器产品的选择越会听从医生的建议与推荐,特别是儿童患者,而越是儿童患者,越会选择高端产品,因此,儿童是助听器高端产品的主要对象,而年老的患者,对价格就会有所选择;
4、其实,在耳疾患者中,不是所有的都需要佩戴助听器,除了患者的经济能力,主要与耳疾的程度、种类有很大关系,估计需要带助听器的耳疾患者只占其中的40%,儿童耳疾患者的比例适当高一点,70%左右,而中老年耳疾患者只占20%。

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  西万拓和唯听的合并带来的变革
发布: sharylh - 04-05-2020, 01:47 AM - 版块: 市场动态 - 无回复


对于助听器行业,大众对于该行业认知最为熟悉的品牌莫过于西门子,其实早在2015年,西门子听力集团就更名为西万拓集团。目前西万拓集团为市场提供包括西嘉(Signia)、奥德声(Audio Service)、力斯顿(Rexton)和A&M四个品牌在内的助听器产品。其中西嘉助听器自从上市以来,已连续四年推出多款行业“第一”的创新助听器产品。
产品的持续发力引领着公司的进一步发展,2018年西万拓集团与丹麦唯听公司达成了合并协议,双方组成了新的跨国听力集团WS Audiology,如今,WS Audiology集团新任中国区总裁Bernd Wagner在上月正式走马上任。

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Bernd Wagner_WS Audiology中国区CEO

值得注意的是,Bernd Wagner亦曾经担任印度西万拓总经理,在印度任职期间,Bernd Wagner先生成功带领印度西万拓成为当地市场的领先者。
如今他履新中国市场,是否也能像之前在印度一样,促进WS Audiology集团在中国市场的崛起?印度的任职经历是否能够成为其优势所在?而WS Audiology集团在中国市场面临的机遇和挑战又在哪里?带着这些问题,新浪医药记者专访了刚刚来华不久的WS Audiology集团新任中国区总裁Bernd Wagner先生。

[图: 1576203380067.jpg]


WS Audiology集团

中国市场复杂程度远超印度
Bernd Wagner先生表示,2011年初到印度任职,当时的印度情况跟中国情况类似。印度的线下店铺只有1200家,需要服务13亿人口的需求。当时我们的团队首先做的就是开更多的助听器店铺,同时开设一家电子商务公司,这家公司主要是与脸书和谷歌等其他西方线上媒体合作,开拓更多的客户需求。
这种方式帮助我们通过在线的营销带来客户流量,同时,为线下店铺带去新的顾客。所以他希望把印度的经验尝试放到中国市场,然而中国市场的复杂程度远超过印度。
Bernd Wagner告诉新浪医药,,对于WS Audiology集团而言,机会点就是把线下的零售基础建设搭建起来,再做好专业的线上市场营销服务,最终实现把专业助听服务带给有需求的顾客。
中国市场充满机遇
中国正成为世界老龄人口增长最快的国家之一,中国的老年性听力损失的发病率较高,这是开发中国助听器市场的一个重要基础。随着社会对老年人生理健康关注度的提高,助听器有着广阔的消费市场。
2014年我国助听器行业产量约1404.1万个,2015年约1617.3万个,2016年约1750.5万个。整体增长明显,保持较快的增长速度,发展态势较好。2017年我国助听器行业产量约1908万个,预计2022年约2936万个。
事实上,我国助听器行业的发展,起步晚,发展速度快,尤其是在验配点和销售数量的增长速度方面,均遥遥领先于世界平均发展水平,所以,包括WS Audiology集团在内的世界主要跨国公司纷纷将制造基地扎根中国,或合作、或独资建厂,在很大程度上促进了我国助听器行业的快速发展。
Bernd Wagner先生认为,对于中国市场来说很多个层面上都在成长,不断增加的老龄人口,不断增加的中产人口,不断优化的基础设施,以及人们对于助听器的意识也在不断提升,为国际品牌的发展提供了充足的空间。
“目前WS Audiology集团在行业中处于领导的位置,预计在未来五年中我们也会稳固这样一个优势位置,通过我们所有的品牌,成为行业中毫无疑问的领先者。”Bernd Wagner先生说。
另外值得一提的是,最近几年中国的线上市场越来越广阔,任何一家有志于在华开疆拓土的跨国企业都不能忽视中国已经逐步成熟的线上市场,WS Audiology集团亦深谙此道。
目前WS Audiology集团在中国销售采用的模式是B2B,通过零售经销商惠及用户,而不是面对面直接接触到最终用户。Bernd Wagner先生表示,在中国市场的情况会发生非常大的变化,由于在社交媒体、微信、天猫、京东等平台在中国的发展,我们可以通过这些平台直接与客户做沟通。这些平台上的沟通是非常有效的,一直以来我们努力做的事就是找到更多的潜在患者,通过互联网与最终客户直接联系到一起,从而为他们提供前所未有的优质服务。

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西嘉魅影系列

多品牌覆盖 满足不同消费需求
Bernd Wagner先生表示,预计在未来,对于预算有限的消费者来说,行业竞争一定会变得非常激烈,因为很多中国的助听器制造商会推出替代的产品,而WS Audiology则是通过不断精减线下成本,提高自动化验配服务比例,为这部分顾客提供在线验配服务及质优价廉的系列产品。
然而对于比较高端的产品来说,Bernd Wagner先生认为WS Audiology跟本土品牌的竞争比较少,因为这个领域的进入门槛比较高。
就高端的助听设备而言,需要非常高水平的科技支持提供研发,而整个助听器行业市场并没有像手机行业这么大,这就意味着需要投资更多在技术研发上。在这种情况之下,WS Audiology集团的优势就能有所体现,在西万拓集团与丹麦唯听公司合并之后,整个集团在全球研发中心有超过1000名的专家负责产品研发,这些专家拥有数十年的研发经验,在行业中是很难取代的。
举例而言,由于时代发展,现在要把助听器的尺寸变得越来越小,而WS Audiology集团也在不断投资致力于缩小芯片大小,而使用的芯片也不是普通软件中所使用的,是专门为助听器定制的特殊芯片。另外一个挑战来自电池方面的,像苹果AirPods充满一次电池可以使用4小时,但助听器充一次电需要使用一整天。
“基本上从早上醒来到晚上睡觉前,助听器都需要是有电的状态,因为用户不可能把它取下来充电。这可以说明我们产品中包含的技术含量,比其他主流大众的产品来说是高出非常多的。”Bernd Wagner先生对自己的产品颇有自信。
事实上,在产品方面,目前WS Audiology集团有两个高端的品牌西嘉跟唯听,这两个品牌都专注在开发高端产品,在行业中有非常明确的定位,像西嘉一直以来专注于提供助听器行业内最前沿的高端科技。

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西万拓苏州工厂研发中心

“就制造方面,我们认为自己的产品已达到目前行业的最佳品质,未来我们需要更多的合作伙伴把产品带给顾客,提升产品的可及性,而且我们产品已在中国制造达25年,我们在苏州的制造中心不仅仅生产销售到中国的产品,也出口到达美国、澳大利亚、南非等不同市场,就这方面来说,我们可以被视为中国本土的制造商。”Bernd Wagner先生告诉记者。随着人们的健康意识逐渐抬头,众多品牌共同推动行业发展,相信中国助听器行业会在不久的将来迎来春天!

信息来源: https://med.sina.cn/article_detail_100_2_75384.html

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  助听器公司历史一张图看明白
发布: sharylh - 04-04-2020, 05:37 AM - 版块: 市场动态 - 无回复

[图: JH.png]

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  从纯音测试图判断是传导性还是感音性耳聋
发布: sharylh - 03-29-2020, 03:25 AM - 版块: 市场动态 - 无回复

人耳的听损情况分为三种:传导性耳聋、感音神经性耳聋以及混合性耳聋,但是如何区分这三种耳聋以及他们各有什么特点呢?
1、传导性耳聋的产生机理:存在于外耳或中耳,声音在抵达内耳之前的振动受到阻碍,内耳功能正常,但因为刺激弱而不能产生神经冲动,大多数可以治疗。
纯音测听显示:骨导正常,气导较差,且气导骨导之差大于10dB。
传导性耳聋产生的原因是:外耳道堵塞性病变:外耳道耵聍栓塞、异物、闭锁或肿瘤,骨膜穿孔:由炎症、异物、或爆破声、或扇耳光引起,听骨链固定:大声、扇耳光、交通事故等,中耳炎症:鼓膜炎、分泌性中耳炎、化脓性中耳炎。
传导性耳聋的解决办法:可以到医院进行鼓膜修补、分泌性中耳炎治疗,如治疗效果不好建议选配助听器。
2、感音神经性耳聋的产生机理:发生在内耳、听神经、大脑皮层,占听力损失的95%,主要表现由于衰老、噪音损伤或疾病引起。(内耳的毛细胞、神经等受损)
纯音测听显示:气导、骨导均下降,两者间差距小于10dB。
感音神经性耳聋产生的原因:感音性聋——(耳蜗损伤)耳蜗毛细胞出现损伤或坏死,如噪声性聋、药物性聋。神经性聋——(听神经损伤)由于听神经及其以后的部位病变。中枢性聋——(脑干和大脑皮层病变)可以由于脑肿瘤、脑外伤等引起。
感音神经性耳聋的解决办法:感音性聋和神经性聋通过医疗手段几乎是不可能治愈的,正确的选配助听器是首选的有效途径;中枢性聋选配助听器时要注意使用者的言语识别率。
3、混合性耳聋的产生机理:传导性耳聋和感音神经性耳聋同时存在。
纯音测听显示:气导和骨导都不正常,且气导与骨导之差大于10dB。
混合性耳聋的解决办法:首选助听器。

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  波士顿大学-助听器未来技术: Hearing Aid of the Future
发布: sharylh - 03-28-2020, 08:04 AM - 版块: 市场动态 - 无回复

Hearing Aid of the Future
SAR prof’s new technology could help people hear by looking
[图: t_13-6682-KIDDLAB-037c.jpg]
Sargent research engineer Sylvain Favrot wears the portable eye-tracker component of the visually guided hearing aid (VGHA) developed by Professor Gerald Kidd and other researchers. Photo by Cydney Scott


The White Stripes is one of Erick Gallun’s favorite bands. But years before the rock duo split in 2011, he’d stopped going to see them. Gallun recalls his last, ill-fated attempt, when he was a postdoctoral fellow at BU and the band was performing in a New Hampshire hockey rink. His wife had a great time, but for Gallun, who is deaf in one ear, the experience was a bust. His right ear couldn’t filter out the reverberations in the rink, making the event about as frustrating as a feedback-riddled cell phone conversation. “The concert was essentially ruined,” he says.
Although Gallun didn’t have a hearing aid then, he says he doubts the one he’s using now would have made much difference. But in 2012, he tested a device he believes could get him back into the rock music scene: the visually guided hearing aid (VGHA), being developed by a Sargent College professor.
The VGHA can approximate or even surpass the normal human ear’s ability to choose what to tune into and what to ignore. It does this by making two preexisting technologies—an eye-tracker and an acoustic beam–forming microphone array—work together to counter some of the problems in typical hearing aids. Right now, the VGHA is a lab-based prototype whose components connect via computers and other equipment, but with further development, it could become a pair of portable hearing aid glasses.
[图: v_13-6798-SARFACULTY-199.jpg]Gerald Kidd says typical hearing aids sometimes fail to offer help for people with hearing loss in noisy environments because they amplify everything. Photo by Chitose Suzuki
Gerald Kidd, a SAR professor of speech, language, and hearing sciences and a specialist in psychoacoustics (the study of the perception of sound), came up with the idea for the VGHA in 2011. He’s now put it together at SAR’s Sound Field Laboratory with the help of an international research team and grants from the National Institutes of Health. Kidd believes that his team, which includes Sylvain Favrot, a research engineer in the SAR speech, language, and hearing sciences department, and staff at Sensimetrics Corporation of Malden, Mass., is the first to integrate these two technologies. And the test results are impressive: no other hearing aid, Kidd says, can do what this device can.
The VGHA is the latest advance in Kidd’s work to solve “the cocktail party problem,” where people with hearing loss struggle to follow conversations in noisy environments. It’s a big issue: nearly 20 percent of Americans age 12 or older have hearing loss severe enough to make communication difficult, Johns Hopkins Medicine reported in 2011. Typical hearing aids may not help much in some situations, Kidd says—they amplify everything, even those voices and sounds you want to tune out. One hearing aid in development tries to fix this by using the wearer’s head movements to guide the aid’s microphones. But this can tire the user, he says, and it’s relatively slow: we can’t turn our heads as quickly as we turn our attention. The VGHA addresses these problems by using eye movement (which is quicker than head movement) to steer the aid’s microphones, “like an acoustic flashlight that you’re shining on what you want to listen to,” Kidd says.
Gallun, now a research investigator at the National Center for Rehabilitative Auditory Research, tested the VGHA as a consultant on the project—with exciting results. Sitting in a listening booth at Sargent wearing the VGHA’s eye-tracking component—Mobile Eye-XG—he listened to recorded voices speaking from slightly different directions. He was to pick out what one particular voice was saying—no easy feat with impaired hearing, given that all the voices were speaking at once. But by looking in the direction of his cue, he “told” the eye-tracker to make the VGHA’s microphone component amplify the voice he wanted, helping him hear what it was saying. “I’ll take two!” Gallun enthused to the team. He’s excited about the VGHA’s potential not only for himself, but also for the veterans he works with at the Portland Veterans Affairs Medical Center in Oregon, many hearing-impaired from exposure to blasts.
Although the VGHA is still a prototype and needs further testing, Kidd hopes enthusiasm for the technology will propel its development. Interested hearing aid companies, he says, could make the device wearable and attractive. Kidd and Favrot also speculate that the VGHA could piggyback on emerging technologies like Google Glass—lightweight glasses whose capabilities range from projecting driving directions to responding to voice commands.
Whenever the VGHA reaches consumers, you can expect Gallun to get his hands on one. All he’ll need then is a White Stripes reunion.
This article was originally published in the 2013–2014 issue of Inside Sargent.
Julie Rattey can be reached at jrattey@bu.edu.


source from:  http://www.bu.edu/articles/2014/hearing-...the-future

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  助听器的设计流程:从新概念到上市至少需要10年的时间
发布: sharylh - 03-28-2020, 07:44 AM - 版块: 市场动态 - 无回复

Timeline of a hearing aid: from concept to completion
Contributed by Debbie Clason, staff writer, Healthy Hearing
February 24, 2016

[图: hearing-aids-invisible.JPG]Many hearing aids fit almost invisibly in the ear canal. Can you spot the narrow tubing in this picture?

Hearing aids have come a long way from the ear trumpets and large, box-shaped instruments previous generations used to amplify sound in their environment. Today, hearing devices are small enough to fit almost invisibly inside the ear canal while still containing technology so advanced it can distinguish speech from background noise and work compatibly with other technology you use on a daily basis.
How long does it take to make hearing aid? From concept to completion, the process can take more than ten years and involve as many as 500 engineers, consumers, hearing healthcare professionals and retailers – all of whom are focused on creating usable instruments which will enhance quality of life for those who wear them.
1. Research and development
Developing a new, high-end product can involve 200-300 people over a period of three to four years, especially when the manufacturer is introducing a new platform and design but all hearing devices begin as an idea. Many of them come from people just like you – individuals with hearing loss who want to hear well in every listening situation. You tell your hearing healthcare professional what your hearing challenges are and they relay that information back to the hearing aid companies.
Ideas for new hearing aid designs also come from hearing health professionals and retailers, as well as from the latest technology. Once hearing aid companies understand what challenges users are facing, they begin the process of manufacturing a solution.
“Technology is changing all the time. So is the concept of aging,” Mandy Mroz, Digital Director for Healthy Hearing said. “Today’s 65 year-olds don’t consider themselves old. Consumers are very engaged in health and hearing health and have high expectations. That’s a new type of patient for the hearing health professional.”
For example, cell phone technology prompted companies to develop devices which can be controlled with smart phone applications. The goal was to develop user-friendly devices which are easy for the young – and the young at heart – to use on a daily basis.
If the technology doesn’t exist, development is the most time consuming part of the process. For example, one of the biggest complaints current hearing aid users have is the ability to distinguish voices from other background noise. In 2013, researchers at Ohio State University found a way to break sound into units of either speech or noise, then discard the noise. Dr. Eric Healy, a professor of Speech and Hearing Science at OSU who worked on the new technology, said he hopes the technology will be on the market within the next 10 years.
2. Testing
Prototypes with new technology must undergo clinical testing in order to gauge its effectiveness. Companies give their data to the Food and Drug Administration (FDA) in order to secure permission to market it to consumers. That’s because hearing aids are classified as medical devices and must meet strict guidelines.
For example, the FDA recently allowed marketing of a new hearing aid that uses a laser diode and direct vibration of the eardrum to amplify sound. The EarLens Contact Hearing Device (CHD), manufactured by EarLens Corporation of Menlo Park, California, is designed for use by adults with mild to severe sensorineural hearing impairment. The CHD uses the user’s own eardrum as a speaker and enables amplification over a wider range of frequencies.
Another example of new technology currently in the testing phase comes from researchers at the University of Stirling in Scotland who are currently working on a hearing device that will contain a miniaturized camera that can lip-read, process the visual information in real time, and help the user seamlessly switch between audio and visual cues. The researchers expect the new software will enhance communication for users in difficult listening environments, such as noisy restaurants or public transportation venues like airports and train stations.
The concept is one that Gerald Kidd, a professor of speech, language and hearing sciences and specialist in psychoacoustics at Sargent College at Boston University, has been working on since 2011.
A prototype of Kidd’s VGHA device has been in the testing phase since late 2014. He’s hoping hearing aid manufacturers will become interested enough in the device’s potential to make it wearable.
3. Design and manufacturing
Once the technology has been tested and approved by the FDA, engineers must collaborate on design and manufacturing. Although the components themselves may not be expensive, making them fit into attractive, wearable devices can be tricky. Today’s consumer prefers inconspicuous devices which work unobtrusively in the background and won’t interfere with their active lifestyles.
Some manufactures have their own production facilities because the devices require such specific skills and equipment to make that it’s difficult to outsource them. Large production facilities can produce as many as several thousand instruments every week.
4. Education
It’s no secret that hearing aid technology has changed dramatically in the last 50 years. Not long ago, hearing healthcare professionals used screw drivers to manually adjust their patient’s hearing devices. Today, digital hearing aids are accurately programmed from a computer and customized to each patient’s specific hearing loss and lifestyle.
That’s exciting for consumers with hearing loss, but it means hearing healthcare professionals must be constantly learning about new devices are on the market to understand how to fit them for the best possible results.
5. Distribution
Finally, the device is ready to offer to the general public. Many of the big companies, such as OticonStarkey, and Widex, only supply their products to hearing healthcare professionals who directly fit and sell to patients they see in person. That’s because research indicates individuals will have more success wearing their hearing aids if hearing loss has been correctly diagnosed, patients have been carefully counseled and the hearing aid has been properly fit and adjusted.
What does all of this mean? Although making a hearing device is a time-consuming process, the consumer can be assured the hearing devices they receive from qualified, licensed hearing healthcare professionals have been thoroughly researched, manufactured, tested and FDA approved. Although the process may take as many as ten years, the successful result it provides for those with hearing loss is worth the wait. 







Orignal article from:

https://www.healthyhearing.com/report/52...completion

Debbie Clason, staff writer, Healthy Hearing

[图: about-debbie-clason.jpg]Debbie Clason holds a master's degree from Indiana University. Her impressive client list includes financial institutions, real estate developers, physicians, pharmacists and nonprofit organizations. Read more about Debbie.

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  Timeline: the evolution of hearing aids-助听器的发展史
发布: sharylh - 03-26-2020, 03:19 AM - 版块: 市场动态 - 无回复

Hearing aids have come a long way since the weird and wonderful vacuum tube contraptions of the 1800s, but it’s only within the last few decades that a truly transformative wave of fashionable, functional devices have started to appear. But how did this happen? Medical Technology takes a look back at the history of digital hearing aids, from the first devices of the 1990s to the innovative AI-powered technologies of the present day.


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1995 – Oticon develops the first digital hearing aid
Oticon introduced the JUMP-1 digital hearing aid platform, the world’s first digital hearing aid device. The devices were offered to 14 approved audiological centres worldwide, to enable them to develop their own digital solutions for hearing impaired patients. The behind the ear (BTE) device supported software which allowed reprogramming, and attempted to utilise different signal-processing systems over extended periods of time, to allow for normal daily use. The dame technology was used in Oticon’s first commercially available hearing aid, the DigiFocus, which was brought to the market the next year.
1996 – Widex makes the first digital hearing aid for commercial use
Widex’s Senso was the first digital hearing aid to be fully commercialised. The Senso boasted fully-automatic digital adjustment, with the user needing only to choose whether to activate the microphone or telecoil input. Everything else was adjusted automatically, meaning unwanted noise could be efficiently filtered out. Senso was fitted to the needs of an individual user by their clinician, and had its own built-in audiometer.
Widex sold 100,000 of the Senso just six months after their launch. A survey by Bergen University Hospital established that Senso users found it easier to understand speech in noisy surroundings than users of other devices, a problem many manufactures had struggled with for years. The survey also found that Senso users kept their aids in for more hours of the day than users of other hearing aids.
2001 – Oticon employs voice-targeting technology
Oticon began to use the VoiceFinder speech processing system in its Adapto hearing aid. VoiceFinder allowed fully prescribed amplification when speech was present, but dialled down to ‘comfort mode’ when no one was talking. This meant Adapto was able to optimise a user’s understanding of speech without simply increasing volume and leaving them overwhelmed with other sounds, as well as decreasing feedback and distortion when listening to their own voice.
2004 – Oticon Syncro becomes the first aid to utilise AI for processing
Artificial intelligence (AI) reached hearing aid technology in 2004, when the Oticon Syncro began to use AI to in its voice priority processing (VPP) system. This system was able to take the aid’s Multi-band Adaptive Directionality, Tri-State Noise Reduction and Voice Aligned Compression to the next level.
Prior to Syncro, features such as directional microphones, noise reduction and feedback cancellation could struggle to function in unpredictable sound environments such as busy streets, office settings and crowded restaurants. However, using the AI VPP, Syncro was able to process different combinations of its unique features in parallel to select the specific combination that gave the clearest signal at a given point in time.
2005 – Bluetooth wireless technology is introduced to hearing aids
Starkey Laboratories introduced the ELI device, enabling hearing aids to be compatible with Bluetooth-enabled mobile phones for the first time. Named by Time magazine as one of the best inventions of the year
The device was designed to plug into the bottom of behind-the-ear hearing aids and route calls directly from the phone through ELI and into the aid. For users of other type of hearing aid, the ELI device could be work on a necklace and linked to the hearing aid via analog wireless.
2010 – Widex releases the first hearing aid designed for babies
Widex released the BABY 440 hearing aid, the first digital aid specifically designed for babies. Set up to provide high quality sound to infants with minimal to moderate-severe hearing loss, the aid’s miniature size and light but tough materials meant it fit comfortably and securely in small ears.
2014 – GN ReSound launches the first Made-for-iPhone hearing aids
The ReSound LiNX and corresponding Beltone First were the world’s first Made-for-iPhone (MFi) hearing aids. As well as being powerful enough to address 90% of hearing losses, the devices’ MFi connectivity allowed direct streaming of sounds from iPhone, iPad and iPod products, allowing users to treat their aids are wireless headphones or to talk on the phone without the need for an intermediary device.
The ReSound Smart app designed to accompany the devices allowed users to set preferred volume levels and treble/bass settings for the audio streamed into their hearing aids, as well as use geotagging to adjust the aids’ settings to the acoustics of frequently-visited places like home, work and favourite restaurants. The app also featured a geotagging function to help users locate their hearing aids if misplaced.
2016 – IoT enabled hearing aids reach consumers
The Oticon Opn is the first Internet of Things (IoT) enabled hearing aid, which could be programmed to communicate directly with a range of connected devices such as doorbells, smoke detectors and baby alarms through its If This Then That (IFTTT) technology. This enables a sound such as a spoken notification or chime to be delivered through the hearing aids when these devices are triggered, ensuring the users’ hearing loss doesn’t mean they miss vital notifications from the devices.
The Opn does this using a patented dual communication system called TwinLink that combines binaural processing with streamer-free internet connectivity, without compromising battery life or physical size.
2019 – Starkey launches sophisticated AI-powered health monitoring aid
The Livio AI hearing aid is the first ever to use integrated sensors and AI to monitor the user’s health. Through the accompanying Thrive app, Livio AI hearing aids use accelerometers and gyroscopes to track the wearer’s physical and mental health for an overall daily wellness score.
Ideal for elderly and frail aid users, these sensors can detect when a fall occurs and send a text message to up to three emergency contacts, using AI to detect what is an isn’t within the normal range of motion for the user to avoid any false alarms.













the original link : https://www.medicaldevice-network.com/fe...d-history/

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  助听器的发展历史树
发布: sharylh - 03-11-2019, 03:38 AM - 版块: 市场动态 - 无回复

[图: 11.png]

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  助听器里面究竟有哪些? hearing aid inside
发布: sharylh - 03-11-2019, 01:00 AM - 版块: 市场动态 - 无回复

[图: We-Chat-Image-20190311085958.png]

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  助听器的发展史(全)
发布: sharylh - 03-11-2019, 12:34 AM - 版块: 市场动态 - 无回复

助听器(Hearing Aid)是一种供聋人使用的、补偿听力损失的小型扩音设备,其发展历史可以分为以下七个时代:手掌集音时代、炭精时代、真空管、晶体管、集成电路、微处理器和数字助听器时代。


人类最早、最实用的“助听器”可能是聋人自己的手掌。将手掌放在耳朵边形成半圆形喇叭状,可以很好地收集声音。虽然这种方法的增益效果仅为3dB左右,而且也不是现代意义上的助听器,但是,这是最自然的助听方法。直到现在仍然可以看到一些老年人在倾听别人讲话时用手掌来集音的情况。许多哺乳动物都有硕大的耳朵,所以它们的听力比人要好得多。

受到手掌集音的启发,一些有心人先后发明了各种形状的、简单的机械装置,如象嗽叭或螺号一样的“耳喇叭”,木制的“听板”、“听管”,象帽子和瓶子一样的“听帽”、“听瓶”,象扇子和动物翅膀一样的“耳扇翼”,以及很长的象听诊器一样的“讲话管”,等等。由于人们认为听管越长集音效果越好,所以有的听管竟长达几十厘米,甚至一米多。听别人讲话时用手拿着听管伸到别人的嘴边,样子滑稽可笑,但却使聋人提高了听力。同时,也提醒讲话者尽量大声讲话。这种简单的机械助听装置一直使用了几百年,直到十九世纪,才逐渐被炭精电话式助听器取代。

1878年,美国科学家Bell发明了第一台炭精式助听器。这种助听器是由炭精传声器、耳机、电池、电线等部件组装而成。

1890年,奥地利科学家Ferdinant Alt制备出了第一代电子管助听器。

1904年,丹麦人Hans Demant与美国人Resse Hutchison共同投资批量生产助听器。到二十世纪40年代,已经有气导和骨导两种类型的助听器了。这个时期的助听器在技术上已经有了较大的发展和提高,虽然能够满足一些聋人的需要,但是,还有许多缺点,如噪声太大,体积笨重如17寸电视机,不易携带,等。

1920年,热离子真空管(热阴极电子管)问世不久,就出现了真空管助听器。随着真空管技术的不断发展,助听器体积逐渐变小,实现了主机和电池的分离。1921年,英国生产了第一台商业性电子管助听器。由于电子管需要两个电源供电(一是加热电子管中的灯丝,使之发放电子;二是驱动电子通过电栅到达阳极),因此这种助听器体积大而笨重,虽然增益和清晰度较好,但几乎无法携带。随着时间的推移,汞电池代替了锌电池,使电池的体积显著减小,电池与助听器终于可以合为一体了。第二次世界大战时,出现了如印刷电路和陶瓷电容等新技术材料,使得一体式助听器的体积显著缩小,这样,助听器就可以随身携带了。逐渐地,助听器也采用了削峰(peak clipping, PC)和压缩( automatic gain control, AGC)等技术。

1943年,开始研制集成式助听器,将电源、传声器和放大器装在一个小盒子内,为现代盒式助听器的雏形。同年,丹麦建立了两家工厂批量生产助听器,一家是Oticon,一家是Danavox。助听器的体积也越来越小,最后,竞能象香烟盒一样大,携带已非常方便。

1948年,半导体问世,电子工程师们立即将半导体技术应用于助听器,获得较好效果。采用一部分半导体元件,可以使助听器的体积进一步缩小,如果全部采用半导体元件,声反馈将不可避免。

1953年,晶体管助听器问世,使助听器向微型化发展提供了可能性。1954年,出现了眼镜式助听器。为了避免声反馈,设计者将接受器和麦克风分别装在两边的眼镜腿上,但未能实现双耳配戴。1955年,推出了整个机身都在单个镜腿上的眼镜式助听器,使双耳同时配戴助听器成为可能。

1956年,制成了耳背式助听器,不仅体积进一步减小,优越性也超过了眼镜式和盒式助听器,成为全球销售量最大的助听器。

1957年,耳内式助听器问世。新的陶瓷传声器频率响宽阔平坦,克服了以往压电晶体的不足。钽电容的出现,使电容体积进一步减小,晶体管电路向集成电路这一小型化方向快速发展。

随着大规模集成电路的出现,助听器的体积进一步减小,耳内式助听器出现以后不久,半耳甲腔式、耳道式、完全耳道式助听器相继出现,在很大程度上满足了患者心理和美观上的需要。

1958年,我国开始生产盒式助听器,目前已能生产耳内式、耳背式助听器。

1988年出现的可编程助听器,利用遥控器变换多个聆听程序,以达到最舒适的听觉感受。可编程助听器采用广角麦克风和指向性麦克风助听器,可在日常生活中和嘈杂环境中运用不同的聆听模式,使听到的声音更为清晰。配带指向性助听器的人虽然目光未投向您,但是,他在专心收听您的讲话,故似乎有监听的特殊用途。据传,美国前总统克林顿就配戴这样的助听器。

近年来又推出了“数码”助听器,数字信号处理能力极强,为选配提供更大的灵活性。

经历了一百多年的风风雨雨,今天的助听器已经有了耳内式、耳背式、盒式、眼镜式、发卡式、钢笔式、无线式等多种形状,助听效果明显提高。我们相信,在不久的将来,助听器的体积会越来越小,功能会越来越强大,并能造福所有的聋人

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