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耳机变身助听器的时代即将来临:FDA 刚刚通过了第一款用户自设定助听器,BOSE 拔得头筹,下一个是苹果? |
发布: sharylh - 04-12-2020, 02:57 AM - 版块: 市场动态
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美国食品和药物管理局(FDA)日前通过了第一款用户可自行设定以符合需求(self-fitting)的助听器,允许用户在没有医疗服务提供商的帮助下,可以自行安装、编程和控制的助听器。这款率先抢下 FDA 新型医疗器材(De Novo)首个上市许可的 self-fitting 助听器正是“Bose 助听器(Bose Hearing Aid)”,为知名声学大厂 Bose 所开发,旨在为 18 岁以上、患有听觉轻度至中度听力损伤的人,提供声音放大的功能。
为什么一款助听器会引起行业关注,这得从 2017 年 8 月美国通过的一项新法谈起,当时 FDA 为中度至轻度听力受损的人新增加一项“非处方”、也就是可临柜购买(OTC,Over-The-Counter)的可穿戴听力设备类别。目前 FDA 正在规划 OTC 助听器的规章制度。
虽然 Bose 助听器还不是归属在OTC 助听器类别下,因为根据 FDA 官方公开的资料并未使用OTC 这个词汇,但 Bose 助听器在意义上已经非常接近 OTC 助听器,因为以往要购买助听器,得先经过医生或听力医疗机构的检查、测试、接着调校助听器的声音,但未来产品上市,消费者可以自行设定并调整功能。
特别是,试图把耳机变成助听器的公司其实不少,苹果、谷歌等都有类似产品开发计划,其他的还有 Nuheara 在今年推出了旨在提高听力的耳机。另外,还有已经宣布关门解散的初创公司Doppler Labs 也曾开发主动聆听(Active Listening)的耳机,识别环境场合,进而增强现实环境的声音。这类产品过去是定位为个人声音放大产品(PSAP,Personal Sound Amplification Product),而不是助听器。不过,有了 Bose 助听器拿下 FDA 第一个上市许可的案例之后,代表其他业者也可以有机会取得 FDA 的许可,势必将加速其他业者的开发脚步,后续将有更多类似产品问世,更可以预期耳机变身助听器的大门即将被打开。对传统耳机或声学公司,以及从医疗器械出发的传统助听器公司,两派人马的竞争可能会变得激烈。
图| FDA 日前通过 Bose 助听器为第一款用户可自行设定以符合需求(self-fitting)的助听器。(图片来源:FDA 官网)
手机 APP 调整助听器功能
Bose 递交给 FDA 125 名患者的临床研究数据,指出 Bose 助听器在放大音量的控制、在嘈杂环境、整体效益上,可以达到和传统助听器相当的效果。在硬件设计上,Bose 助听器为气传导式(air conduction)无线助听器。气传导式助听器是通过捕获一个或多个麦克风的声音振动来运作,并通过放置在耳道中的无线耳机来处理、放大、播放这些音讯信号。
此外,用户可以通过手机上的 APP 来调整助听器。基于这些科技,用户就能实时调整助听器,无需医疗专业人员的帮助,不过 Bose 必须尽到明确告知消费者在什么情况下应该谘询听力保健专业人员的义务。
“随着人年龄的增长,听力损失是一个重要的公共卫生问题,”FDA 设备和放射健康中心的眼科及耳鼻喉科器械部主任 Malvina Eydelman 说。他也指出,FDA 致力于确保听力损失患者可以有更多的选择方案,此项获得新上市的助听器可让患者直接操作设备的功能。
FDA 指出,在美国约有 3750 万名、18 岁以上的成年人在没有助听器的情况下会出现听力问题,程度从“有点麻烦”(听不清楚)到耳聋。听力损失是由于老化、暴露在高噪音下,或是由疾病等因素所造成。另外,听力损失可能是永久性或暂时性,对于有永久性听力损失的患者可使用助听器帮助他们更好地听到周围的声音并与他人沟通。
[img=725x0]https://5b0988e595225.cdn.sohucs.com/q_70,c_zoom,w_640/images/20181010/1eb244f78abb490fafe5c5eb739b7416.webp[/img]
图|Bose 先前也曾推出可放大声音的耳机,此图片并非此次通过许可的助听器。(图片来源:Bose 官网)
下一个是苹果?
比起一直主攻在高端音响、耳机市场的 Bose 来说,外界可能更关心苹果的动态。
苹果在 2016 年底推出了AirPods 无线耳机,算是销售不错的产品,但对苹果来说,着眼的不只是音乐或是连接语音助理 Siri,苹果在今年开发者大会 WWDC 上释出 iOS 12 测试版,用户启用实时聆听(Live Listen)辅助听力功能后,iPhone 就变为一个指向性麦克风,通过放大声音,让 AirPods 变成某种程度的听力辅助器。
苹果在医疗领域的布局一直相当用心,除了甫问世的 Apple Watch 4 增加量测心电图(ECG)功能之外,耳机被视为是最贴近人体、且用户体验不突兀的穿戴式装置,因此许多厂商都试图希望把这项老产品赋予新生命,像是去年可以看到加入人工智能等技术后,耳机能够实时翻译,而随着 FDA 对于新型医疗器械的支持,耳机很快就能变身为 OTC 助听器。
按照 FDA 的进程规划,将在 2020 年 8 月 18 日之前提出新的法规来规范新的 OTC 助听器类别,接下来将进入公众意见征询期,将吸引行业及专业人士关注及提出意见,当在评估结束后,FDA 有 180 天时间发布新规定。
-End-
source from: https://m.sohu.com/a/258570953_354973
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疫情期间远程验配的助听器-by David Copithorne |
发布: sharylh - 04-09-2020, 08:28 AM - 版块: 市场动态
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“Telehealth,” “telemedicine,” and “telecare” are terms we will hear a lot more of during an extended period of sheltering at home. So if you wear a pair of brand-name hearing aids, now is a good time to learn about “teleaudiology.”
Even before the coronavirus pandemic, hearing aid manufacturers were ramping up their remote care capabilities. Smartphone apps, text messaging, and web-based video calls were making it possible for audiologists to communicate more easily with patients at home. And new cloud-based digital services were starting to enable providers to send program adjustments directly to their patients’ hearing aids over the web.
But for many consumers and audiologists, teleaudiology is still a relatively new concept, and at-home hearing aid services have only just started to catch on. So, we can expect that necessity will be the mother of invention as patients and providers stuck at home start to use new teleaudiology tools.
Table of contents
What is teleaudiology?
In a nutshell, teleaudiology is the provision of audiological services over the phone or internet. Teleaudiology—sometimes called “remote care” or “remote hearing care”—enables your audiologist to make adjustments to your hearing aids remotely, without requiring an office visit. Web-based technologies connect an app on your smartphone to a secure online patient portal on your provider’s computer. During a virtual consultation, audiologists are able to check in on your progress, provide counseling, and make real-time hearing aid adjustments.
Remote hearing care is very helpful for those who have just been fitted with new hearing aids. It can take a lot of time—and sometimes several rounds of sound adjustments—to get fully accustomed to a new pair of hearing aids. This is especially true for first-time hearing aid wearers. Remote care makes it possible to get all the sound tweaking you need without the hassle of repeatedly scheduling and traveling to in-office appointments.
How to access remote care
In 2020, remote care is almost always provided through your hearing aids’ smartphone app. The first step is downloading the app that works with your hearing aids and granting your audiologist permission to provide you with remote assistance. Don’t worry, it’s easier than it sounds, and your audiologist will walk you through everything in their office (keep reading for the social-distancing approach) before sending you on your way. And once the app is set up, you can use it to communicate with your provider, share information about your hearing aid usage, and receive real-time adjustments to your hearing aid settings.
If you want the benefits of remote care, be sure to ask your provider about it. Does their practice offer it? Which hearing aid models are available with teleaudiology? Will you need a particular brand of phone to access remote care (most likely, either an Apple iPhone or iPad that uses the iOS operating system, or a Samsung Galaxy or other smartphone that uses the Android operating system)?
Accessing remote care during COVID-19
If you’re wearing teleaudiology-capable hearing aids, and have a compatible Android or iOS device, you may already have access to remote care. Check in with your audiologist to see if they are currently providing remote care services. If so, your audiologist will let you know if there are any additional steps necessary to access remote care.
If your audiologist is not offering remote care services, you’ll need to find help elsewhere. Check our provider directory for local clinics offering remote care. Once you’ve found a clinic to take care of you, you’ll need to (unfortunately) drop your hearing aids off at the new provider to have them enroll you in the remote care platform that supports your brand of hearing aids. Check with the new provider to see if they are accepting curbside or drop-off servicing requests.
The benefits of remote care
If you live far away from your audiologist, the cost and time savings provided by remote hearing aid care are obvious. The same is true for those who have limited mobility or who are sheltering in place due to COVID-19. Aside from the obvious benefits, there are many additional benefits of teleaudiology, including:- Hearing aid updates on the fly - Sound and programming updates offered by your audiologist can lead to major improvements in performance over the long term. And because immediate updates can be tested on-the-spot, you can get the best hearing aid performance possible in the listening environments that you find most challenging.
- More interaction with your audiologist - With remote care, your provider is only a text or video call away. Any problems that come up can be solved more quickly than waiting for a time-consuming office appointment. And more interaction with your provider means you can make constant improvements that will dramatically increase your satisfaction with your hearing aids.
- Ongoing performance monitoring - Your audiologist will have immediate insight into your hearing aid usage and performance. This will help guide the care they provide, the adjustments they make, and the recommendations they make for follow up appointments.
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The net of all these benefits is better day-to-day hearing aid performance, higher satisfaction, and less time investment.
The limitations of remote care
Of course, there are limits to current remote hearing care services. You still need to visit your provider for the initial hearing test and hearing aid fitting, as well any necessary adjustments to the physical fit of your hearing aids. And real-ear measurement (REM)*, an important test that verifies your hearing aids are meeting your unique sound prescription, must still be done on site.
Additionally, not all hearing aids work with teleaudiology services. You’ll need to purchase a newer pair of Bluetooth-enabled hearing aids from one of the top-tier brands. And you’ll need to own a relatively modern iPhone or Android smartphone too. Oh, and owning the right hearing aids and a compatible phone doesn’t guarantee you access to remote care. Your audiologist needs to be trained up and technologically able to provide the service in the first place.
*Whenever possible, do not forego a REM test. If a REM test is not possible due to COVID-19 restrictions, consider asking for a refund / exchange policy that covers you if your hearing aids are not capable of meeting your prescription when a REM test is able to be performed. This will ensure you don’t get stuck with hearing aids that don’t meet your hearing needs. If your hearing aids don’t meet your REM prescription, consider asking for stronger speakers, custom earmolds, or a more powerful model. If adjustments can’t be made to give you the volume you need, consider asking for an exchange or refund.
The cost of remote care
Most audiologists bundle the cost of their services in with the cost of the hearing aids. This means, when you purchase a pair of hearing aids, you’ll usually get anywhere between 1-5 years of unlimited free follow-up service, all depending on the provider of course. The bundled price typically covers in-office visits, and with the advent of teleaudiology, bundled pricing typically includes remote follow-up visits too. However, in 2020, there is a growing trend for practices to unbundle their hearing aid pricing, so if your purchase is unbundled, be sure to check on the cost of in-office versus remote follow-up appointments. Who knows, you might even save some money by going with remote appointments.
Current teleaudiology platforms
Makers of premium hearing aids have led the development of web-based remote hearing care services. Five global manufacturers—Sonova, Demant, WS Audiology, Starkey, and GN Hearing—now control more than 80% of the global market for premium hearing aids, and all have developed remote care offerings for one or more of their product lines. Because most hearing aids are sold by audiologists, teleaudiology solutions are designed to optimize personal interaction between audiologists and patients.
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Continue reading for an overview of the teleaudiology platforms offered by each major hearing aid brand, or check out our comprehensive brand comparison on Google Sheets (no login required). Our brand comparison is a live document, and will be updated as we learn more, and as manufacturers update their solutions, so please bookmark this page.[/size]
ReSound and Beltone remote care
As people began sheltering at home due to COVID-19, ReSound and Beltone (both GN Hearing brands) both released improvements to their respective remote care platforms. Both brands already offered solutions that let people request and receive adjustments to their hearing aids remotely, but the recent update means it’s now possible to have video calls with your provider, and both brands now support real-time hearing aid adjustments.
With ReSound Live Assist and Beltone Remote Care Live, you are able to have a video call with your provider and receive real-time hearing aid updates from home.
GN’s platform also allows audiologists to monitor their patients’ hearing aid usage and performance in different listening environments. This type of data helps inform counseling and future hearing aid adjustments, which ultimately leads to greater patient satisfaction.
The apps from ReSound and Beltone let you request a video call from your audiologist. During a video call, your provider can adjust your audio and program settings in real time, just like they might if you were sitting in their office. You can evaluate any new settings during the video call and have your provider make further adjustments until you’re happy with the changes. Afterwards, you’ll have a chance to try out any new settings and provide feedback through the app. Feedback you provide will help inform your audiologist on the success of the remote appointment.
Beltone’s remote assistance feature, Remote Care Live, comes with its Beltone HearMax smartphone app for iOS and works with Beltone Amaze hearing aids. In its announcement, Beltone noted the pressing need for all kinds of telehealth services:
Monte Dillow, President, Beltone 提到:Remote Care Live becomes even more important as patient access to in-person hearing care is limited as communities across the country implement various “stay home” policies to help minimize COVID-19 spread. We’ve seen the growth of telemedicine in many medical settings, but it has been a recent introduction to hearing care. With Beltone Remote Care Live, we really take it to a new level, making it easier on our patients and their families to access the hearing care they need. At the same time, ReSound introduced its new ReSound Assist Live feature, enabling live video consultations with hearing care professionals for support wherever you are. ReSound’s wireless Bluetooth hearing aids, including ReSound LiNX Quattro and ReSound Enzo Q models, work with the ReSound Smart 3D smartphone app (iOS only for now) for adjustments to your hearing aids during live video consultations.
Phonak remote care
Phonak is the flagship hearing aid brand from Sonova Group, the world’s largest hearing aid manufacturer. Phonak currently offers teleaudiology solutions for Audeó B Direct, Audeó M, Bolero M, Naída M, and Virto M hearing aids. The myPhonak app lets you have a video call with your audiologist, who can make real-time adjustments to your hearing aids.
Dr. Cliff, AuD, demonstrates the myPhonak app, performing a video consultation and making program adjustments from his office in Phoenix for a patient in New Hampshire. Closed captions are available on this video. If you are using a mobile phone, please enable captions by clicking on the three small dots.
The myPhonak app also has a Hearing Diary feature. The Hearing Diary logs all your hearing aid usage, so your audiologist can review how, where, and when you use your different audio settings. It also lets you share your experiences and satisfaction ratings with your provider, who can use the information to quickly and easily provide program updates.
In a survey of remote-care patients, Phonak found that 92% would recommend virtual office appointments to others who wear hearing aids, with 64% of patients indicating they prefer remote visits over face-to-face sessions. Remote care gets high marks from hearing care professionals, too, with 80% indicating that they found remote sessions as efficient as in-person appointments.
Widex Remote Care
Widex is a premiere hearing aid brand manufactured by WS Audiology. Widex Remote Care works with BEYOND, EVOKE and the soon-to-be-launched MOMENT hearing aids, as well as many legacy products. With the Widex Remote Care App and Widex Remote Link neckworn-accessory, you can have a live video call with your audiologist and receive real-time hearing aid adjustments.
Your provider can send hearing aid program updates to the Widex Remote Care App, which transmits them—in real-time—to the hearing aids through the neck-worn Widex Remote Link accessory.
Signia remote care
Signia is WS Audiology’s other premiere hearing aid brand. Signia TeleCare services are delivered through the Signia App, which has all the features needed to make modern remote care possible:- Remote Tuning - Enables your provider to make real-time program changes to your hearing aids through the Signia App, and to communicate face-to-face in virtual video sessions.
- CareChat - Secure text messaging with your provider is also supported by the Signia App.
- Daily Satisfaction Ratings - Daily reminders to rate the performance of your hearing aids and provide comments.
- Hearing Lessons - Assess your experiences in different listening situations, and provide feedback so your provider can make the best adjustments for you.
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Like Beltone, Signia has emphasized the importance of remote hearing health care during the pandemic lockdown: “At a time when reducing the spread of the coronavirus is on many people’s minds, remote assistance for hearing aids is essential. TeleCare offers remote assistance and supports you from the first appointment all the way through aftercare.”
Signia currently offers video calls and live remote tuning for most Xperience and Nx models. Other Signia models may still be tuned remotely, but without video teleconferencing, and with fewer programming options for the audiologist.
Starkey remote care
Starkey’s Hearing Care Anywhere program enables its popular Livio, Livio Edge, and Livio AI hearing aids to be programmed remotely through the Thrive Hearing Control app. You can use the app to submit a request for hearing aid updates from your provider, who is then able to send program updates, which may be downloaded and applied to your hearing aids.
When submitting a request, the Thrive app asks you to first verify that the hearing aids are clean and fitting correctly. The app then runs an automated diagnostic hardware check to ensure the hearing aids are functioning properly. You are then asked to describe the issue, after which you may submit your request.
When your provider sends you program updates, you may preview the updates before loading them permanently into your hearing aids. The Thrive app even lets you toggle back and forth between the existing and new settings, which makes it easier to select your preferred setting. After saving new settings to your hearing aids, the Thrive app asks you to rate your satisfaction with the changes.
Oticon remote care
Oticon’s RemoteCare App works with Oticon Opn S as well as the brand’s other Bluetooth-capable hearing aids. RemoteCare enables you to schedule an appointment and have a video call, audio call, or text-messaging session with your provider. Your provider can make real-time adjustments to your hearing aids while in a remote session. And your provider can adjust the settings as many times as you want during your virtual appointment. The Oticon RemoteCare App works with both iPhones and Android smartphones.
RemoteCare was available first outside the US, but was launched here on March 25, 2020. If you wear Oticon Opn S hearing aids, be sure to check with your provider to see if RemoteCare is something they are set up to offer.
Remote care for Costco hearing aids
Many people save money on brand-name hearing aids by getting their hearing tests and hearing aids from Costco. Unfortunately, Costco does not currently offer remote hearing care services. However, because many of its hearing aids are manufactured by established hearing aid manufacturers who offer remote care for hearing aids sold by audiologists, Costco may potentially offer remote care in the future, especially if periods of sheltering at home are extended.
Remote care for hearing aids you buy online
If you buy your hearing aids online from a web-based provider rather than from an audiologist, you may also receive teleaudiology services. Most online providers sell pre-programmed hearing aids, sometimes with several settings offering varying degrees of amplification. Others offer “self-fitting” models that you set up yourself using a smartphone app. Online hearing aids are often less costly than the premium models fitted by audiologists, but lacking the in-office hearing test, initial face-to-face consultation, and REM testing, it’s more of a crap shoot.[/size]
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David Copithorne
Content Director
David Copithorne is a longtime hearing-loss blogger and Content Director at Hearing Tracker. In 2002, he suffered a sudden and severe hearing impairment. Since then, he has dedicated himself to sharing the valuable information he has learned along his journey.
Connect → [url=https://twitter.com/HearingMojo][/size]
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助听器的技术春天的到来--LE Audio |
发布: sharylh - 04-09-2020, 08:23 AM - 版块: 市场动态
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What is LE Audio and LC3, the latest in Bluetooth audio?
Bluetooth SIG announced a wave of new Bluetooth audio technologies as part of LE Audio, including an improved LC3 codec.
For audio enthusiasts, the big story of CES 2020 is clearly Bluetooth SIG announcing a wave of new supported audio technologies. Built into the core Bluetooth Low Energy (LE) standard, these new features fall under the LE Audio name. Next-gen Bluetooth audio gear gains a lot of very useful features that should be much more widely supported than third party equivalents.
Headline-grabbing features of the new LE Audio standard include the new LC3 Bluetooth codec, which sounds superior to the current default SBC codec. There’s also now native support for true wireless earbuds and Bluetooth features for hearing aids too.
Here’s everything that you need to know about Bluetooth LE Audio and all its features.
Editor’s note: this article was updated on March 5, 2020 to include information on the difference between audio and file compression.
Bluetooth LE and LE Audio
Before diving into the audio side, a bit of Bluetooth background is required. Currently, there are two major forks of Bluetooth radio operation – Bluetooth Classic and Bluetooth LE. Low Energy caters for low power, low bandwidth data transfers between IoT-like devices like fitness trackers. It launched as part of Bluetooth 4.0 and remains under the Bluetooth 5.0 and 5.1 standards.
Bluetooth Classic, which includes older Bluetooth 1.0, 2.0, and 3.0 use cases, is still required for more power-hungry high-speed data transfers. This includes as sending audio data between your phone and headphones. All of the current Bluetooth audio codecs, whether that’s default SBC, Qualcomm’s aptX, or Sony’s LDAC, transmit data over Bluetooth Classic.
LE Audio changes the game, finally enabling audio data to transmit over the lower power and lower bandwidth Bluetooth LE radio too. That’s obviously great for both headphones and handset battery life and listening times. However, LE Audio will first be supported in version 5.2 of the Bluetooth Core Specification. Meaning you’ll need new devices to take advantage of it.
Check out the video below for more details on LE Audio and its components.
[img=820x0]https://i.ytimg.com/vi/KxI1-NdmHU8/hqdefault.jpg[/img]
Meet the LC3 Bluetooth codec
LE Audio introduces an all-new Bluetooth audio codec called LC3 (Low Complexity Communication Codec). A codec compresses audio for transmission over the air. If you need to brush up on what a codec is, check out our breakdown here. LC3 scales down to very low bit-rates while retaining good sounding audio quality. This ensures data correctly sends over the limited bandwidth of Bluetooth LE even in congested radio conditions.
For example, LC3 scales from 345kbps right down to 160kbps. SBC, Bluetooth Classic’s mandatory codec, ranges from 345kbps to 240kbps—ut it takes a substantial hit to audio quality as a result. aptX Adaptive runs between 279 and 420kbps, while LDAC ranges from 330 to 990kbps. LC3 is by far the most compact Bluetooth codec used in consumer audio to date. But what effect does that have on audio quality?
LC3 scores higher for sound quality than SBC and also runs at lower bit-rates.
According to Bluetooth SIG, LC3 sounds much better than SBC even when running at lower bit-rates. The company presents the above graph, showing an industry-standard perception score for sound quality at different bit-rates.
You can read about the ITU-R BS.1116-3 perception test here if you would like to know more about how that score works. The key thing to note is that a score of 5.0 is imperceptible from the source. 4.0 indicates a perceptible but acceptable quality difference, and a score of 3.0 is “slightly annoying” in terms of quality degradation. As you can see, LC3 hovers around 4.5 even at its lowest quality setting, which is much better than SBC performs at much higher bit-rates.
The scalable nature of the LC3 codec matches the ideas we’ve seen from aptX Adaptive and LDAC. Quality dials back when connection quality becomes an issue, such as when listening at long distances or in congested radio environments. The move to the limited bandwidth of Bluetooth LE makes this a necessity. It will be interesting to see how regularly LC3 defaults to higher quality bit-rates.
LC3 changes Bluetooth forever
While this may all sound boring and overly in the weeds, the real-world applications of this wireless connection are going to change a lot about how people use their Bluetooth audio accessories. This includes those who use hearing aids and other devices meant to make audio accessible to those with impairments. That’s because the LC3 offers what Bluetooth has been missing for so long: the ability to have multiple synchronous connections by default.
True wireless earphones will get dramatically better
Wireless earbuds are a staple of the audio market these days, but they aren’t all the same. Qualcomm supports True Wireless stereo (left and right audio data directly to the specific earbud) with its smartphone and headphone chips from a couple of generations ago. However, default Bluetooth is stuck with the original method of transferring stereo data to one earbud and then sending a mono channel onward to the other earbud. When the new rue wireless earphones get their Bluetooth 5.2 hardware, they’ll be able to leave this issue in the dust. Additionally, by switching to LE audio, they can offer much better battery life as well.
[/url]
[color=rgba(255, 255, 255, 0.6)]SEE ALSO:
BEST TRUE WIRELESS EARBUDS[/color]
Share your music with friends over a single source
This old method is bad for power consumption and latency. Fortunately, Audio LE supports proper true wireless earbuds using independent synchronized audio streams. Audio LE takes this further, supporting multiple-device streaming from a single source. For example, two or more listeners streaming movie audio from a laptop to their own Bluetooth headphones.
Audio Broadcast support also makes an appearance with Bluetooth Audio LE. This is a mass broadcast version that supports loads of users predominantly in public places, allowing them to tune headphones into various supported sources. Examples include TVs showing sports in bars, cinemas, or streaming TV news channels in multiple languages. For the hearing impaired, this technology integrates into hearing aids too.
Hearing aids are about to make life even easier for millions
Here’s where all this tech comes together to solve a real-world problem. While improving the lives of those who cannot hear well may not be the sexiest feature of any wireless standard, the real-life application of LC3 devices holds a lot of promise for the hard of hearing because it enables listening directly to the sources around you.
For example, there’s currently a small emitter device that looks a bit like a hockey puck demoed at CES 2020 that can enable hearing impaired users to connect their hearing aids directly to the movie they’re watching, the church sermon they’re listening to, or even sporting events. Essentially, you’re piping the live broadcast into your ear canals, instead of having the hearing aid try to record and process the ambient sound around you. Hearing aids currently suck out loud at this task because they have very glaring [url=https://www.soundguys.com/why-does-my-microphone-sound-bad-23749/]technical issues that can’t really be overcome in their current configuration.
Shortcomings in hearing aids is one of those more “invisible” impediments that those hard of hearing have to suffer through, but LE audio goes a long way in alleviating some of the crappier parts of going to a public event and having a tough time hearing it. While there’s no guarantee that the hardware will be available soon, Bluetooth 5.2 and LC3 seem to be extremely promising—at least from the hearing aid demo units Chris Thomas tried at CES.
When can I use Bluetooth LE Audio?
LE Audio will be bundled as part of the upcoming Bluetooth 5.2 specification. Unfortunately, we’ll have to wait for new playback sources and headphone hardware sporting Bluetooth 5.2 chips to arrive before we can test it out. But as none of this is proprietary technology, market adoption of these features will be reasonably fast.
The first hardware components supporting LE Audio will be making their way out to developers later in 2020. This suggests that the first consumer products won’t appear until very late in 2020 or early 2021. Support for Broadcast Audio may not appear in public spaces until 2022.
source from : https://www.soundguys.com/apple-airpods-...xm3-27270/
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2011年中国听力产业发展预测-比较客观 |
发布: sharylh - 04-05-2020, 03:44 AM - 版块: 市场动态
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2011年中国听力产业发展预测
2011-03-08 11:36:15 作者: 来源: 中国医药报
在我国医疗卫生事业高速发展的现今时代,众多专家、业内人士对2011年中国听力产业的发展方向和重要事件做出了一些预想。
国产设备
专业技师资本介入
数字助听器国产化项目正在紧锣密鼓地进行。美国助听器专家John Moulton博士解释说,与模拟助听器不同,数字助听器的核心技术是助听器的算法程序。它就像控制计算机运行的软件程序。没有软件,再好的计算机芯片也无法工作。
中国听力学网总编汉东声说,研制具有我国自主知识产权的数字助听器一直是国人的梦想,但是,这种数字助听器的“大脑”(即算法)不能购买,而只能创造。
据悉,基于先进的0.13微米工艺的数字芯片的国产助听器已经“出炉”。参加该项技术开发的加拿大听力语音实验室首席科学家付晓毅也强调,国产助听器必须是具有自主知识产权的助听器,而不是单纯的组装产品。此次开发的助听器的算法就是在中国独立创作的,所编写的算法得到国家知识产权保护;更重要的是,该项目实现了从编程到验配、从生产到应用的系统平台,其中包括具有自主知识产权的验配软件、助听器配方公式和助听器编程适配器等一系列硬件和软件技术。该助听器能否于今年上市,成为本年度中国听力产业的一大猜想。
在过去的一年里,国产多通道人工耳蜗临床试验的启动及其远远低于进口人工耳蜗的预期销售价格,吸引了众多潜在使用者关注的目光。据了解,目前国产多通道人工耳蜗已经完成60例临床测试。然而,业内人士认为,人工耳蜗要真正实现国产化,并投入市场,可能还需要一定时间。
专业技师
中国听力学发展过程中一个巨大的障碍是人才缺乏。我国听力学专业人才培养和入门资格认定是近期才开展的。根据目前我国听力疾病患者人数,以每位患者每年做一份听力图为基数,再加上听力复查需求,我国每年至少需要测试1.32亿份听力图。这还不包括助听器验配和人工耳蜗植入等康复测试需求。如果参照每位听力师每天测试5份听力图的国际标准(按每月20个工作日计算),目前我国需要11万名听力学专业人员。
原中国残联听力语言康复中心门诊部主任、现从事助听器验配师资格认证工作的王树峰博士说,目前,在全国范围内需要通过助听器验配师职业资格培训及认定的从业人员有7万人,加上全国近10万家医疗卫生机构所需要的4万名测听技师,正好是上面提到的11万专业人士的空缺。
2007年,中国劳动和社会保障部发布的《第九批新职业目录》中首次列入助听器验配师职业。目前,已经有部分助听器验配师通过相关培训和测试,获得初步认证,这为下一步的岗位强制性认证奠定了基础。但是,一些业内人士指出,助听器验配师的职业界定仅解决了听力领域亟待规范的多种专业人才中的一种,更关键的是,必须尽快建立听力技师等专门职业,以便从根本上解决我国听力康复和学科教育面临的核心问题。
资本介入
2010年即将结束之际,国务院和国家发改委相继发布了关于开放国内医疗市场投资的一些重要政策。
2011年初,美国全球分析公司发表的报告预测,到2015年,全球听力器械市场将达到220亿美元,其中增长最快的是亚太地区——这里的听障人群占全球一半以上,但是助听器和人工耳蜗使用率却极低,该地区至少将保持9%的复合增长率,中国、俄罗斯、巴西、印度等将成为主要增长国家。
听力康复产业一直受到境外资本的密切关注。2006年,瑞士峰力集团大举并购当时国内代理优利康和峰力产品的两个公司,并在苏州建厂。随后,其他助听器厂家也纷纷在中国建厂。然而,虽然国内助听器连锁经营行业初具规模,“丽声”、“自然之声”、“惠耳”等一直受到资本青睐,但是由于行业整体规模仍偏小,投资者非常谨慎。
随着我国经济快速发展,尤其是听力康复产品相继得到政府财政补贴和资助,在一些地区,助听器可获得部分甚至完全报销,因此销量会随之剧增。预计2011年,国外助听器公司或部分股权投资者可能在具有一定市场份额和规模的助听器连锁店进行资本介入。
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关于助听器市场销售的调查分析 |
发布: sharylh - 04-05-2020, 03:35 AM - 版块: 市场动态
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关于助听器市场销售的调查分析
转载Augusdi 最后发布于2013-10-13 23:48:20 阅读数 2878 收藏
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----耳带助听器
一、世界助听器市场情况简述
(一)世界助听器市场情况
目前,世界助听器市场年销售7-800万台左右,销售额近100亿美元,世界助听器市场销售主要集中在美国、德国、英国等发达国家,其中,美国助听器市场销售占全球市场的40%左右。与世界其它销售市场一样,由于受2008年开始的金融危机影响,世界和美国的市场销售量均有所下降。
(二)世界助听器主要生产商
目前,全球排名靠前的6家助听器生产企业是:德国西门子、瑞士峰力(Ph0nak)、丹麦瑞声达(GN Resound)、丹麦奥迪康、丹麦唯听、美国斯达克(Starkey),这6家企业都已经进入中国市场,像美国斯达克、丹麦瑞声达,已经分别在南京和厦门建立了大型助听器生产基地。另外,还有国外一些二线品牌企业,如加拿大的优利康、丽声等也开始进入中国市场销售;
二、国内助听器市场情况分析
(一)目前,我国助听器行业的基本情况
1、我国助听器行业的发展概况
(1)我国助听器行业的发展,起步晚,发展速度快,尤其是在验配点和销售数量的增长速度方面,均遥遥领先于世界平均发展水平,所以,世界主要跨国公司纷纷将制造基地扎根中国,或合作、或独资建厂,在很大程度上促进了我国助听器行业的快速发展。
(2)数字助听器目前已经基本取代了传统的模拟助听器技术。
(3)国内内资助听器企业的发展严重萎缩,国产产品在国内的市场销售举步维艰,国外产品或中外合资企业产品的市场份额超过九成以上;
(4)我国助听器行业发展与市场销售出现了一些新动向,几百近千元的国产助听器少人问津,上万元的洋助听器却非常畅销,国外助听器产品纷纷放弃庞大的老年人市场,面向儿童的几万元的高端产品一直风头不减,儿童的高端产品已经占据助听器销售市场的大半江山;
(5)相对于我国的智残人口数量,和每年的助听器20万左右的销售量,总体来看,助听器的使用率仍然很低,市场潜力很大。
2、我国助听器行业的主要生产企业及生产经营情况、主要产品与技术情况
目前,我国的助听器生产企业主要以中外合资为主,主要的生产企业及经营情况有:
(1)奥迪康(上海、南京)听力技术有限公司,是世界上最早生产助听器的生产厂家丹麦奥迪康国际听力集团进入中国设立的公司,员工近2000人,年营业额数亿人民币;
(2)西门子1995年在中国设立的力斯顿(苏州)听力技术有限公司,员工200余人,年营业额3000万元人民币;
(3)厦门新声科技有限公司,国内最大的内资企业,产品出口,年营业额近亿元人民币;
(4)其他一些规模比较大的外资公司还有:瑞声达听力技术(中国)有限公司、斯达克听力技术(苏州)有限公司、峰力(中国)听力技术有限公司、唯听助听器(上海)有限公司、丽声助听器(福州)有限公司。
(二)国内助听器市场情况分析
1、基本情况
目前世界助听器市场年销售规模在7-800万台左右,其主要集中在发达国家,中国的优质助听器销售仅占全球3%的市场份额,年销售额20万台左右。与成熟市场相比,中国目前有182.5万听障患者具有使用助听器的意愿,但没有实现,中国助听器市场潜力较大,但国外产品占90%以上。
目前我国形成江苏和在厦门两在助听器生基地,全球排名靠前的6家助听器生产企业都已进入中国市场,这些企业包括德国西门子、瑞士峰力、丹麦瑞声达、丹麦奥迪康、丹麦唯听、美国斯达克等。有数据显示,2008年受全球金融危机影响,中国助听器产品出口数量同比下降了12%左右。
2、助听器事业逐步步入高速发展阶段
改革开放的三十年,极大的加速了我国助听器事业的发展速度,尤其是在验配点和销售数量的增长速度方面,恐怕遥遥领先于世界平均发展水平。这也是为什么世界主要跨国公司纷纷将制造基地扎根中国的原因之一。我国自20世60年代正式开始制造助听器,1979年开始正式验配助听器。其后,各大跨国企业纷纷以各种形式进入中国,并大多在大陆地区成立了独资企业和生产基地。苏州、上海和厦门无疑成了世界助听器加工的主要场所(其中三家是其全球最大和最重要的生产基地)。激烈的竞争迫使制造商几乎与国际同步介绍其尖端产品到中国大陆,有时也特别生产适合于发展中国家的低端产品,其服务水平也一步步接近国际水准。同时,我国针对生产企业采用了与国际接轨的审核和验证制度。这些跨国公司在销售自己产品的同时,也举办了大量的培训班,弥补了国家机构培训力量不足的情况。同时,多数企业与政府合作,近年来积极参与慈善捐赠活动和全民爱耳护耳宣传活动。
3、助听器零售快速发展,验配技术水平参差不齐
在零售方面,全国预估有4000多家验配店(点),现在一个大城市几十家甚至上百家专卖店(中心)已经随处可见,县城里也有验配中心了。虽然这些机构几乎都拥有合法的经营执照,但是验配技术水平差距巨大。2008年全国验配的助听器总数大约 30~40万个(2004年约为25万个),这在全球都是一个不小的数量。近十年来总量的年增长百分比略快于国家GDP的增长速度。约有7%~10%的听障患者使用了助听器,这比十年前的2%可以说有了较大进步。但是单耳佩戴、使用盒式或低端模拟助听器的比例还是相当高。验配的助听器总量约70%~80% 来自于私人机构,总量的50%左右来自于没有形成规模的私人店面。助听器验配的价格档次、患者接受的程度存在着严重的地域差别。在大中城市,老年性聋患者多使用3000~5000元左右的产品,而儿童使用多在5000元以上且常常为双耳佩戴。儿童接受干预和康复治疗的时间越来越提前,错误接受“治疗”的患儿越来越少。但是部分儿童家长因为心理原因常常选择功率不够的定制式产品,导致康复效果受限。即便是正在工作的成年人,现在也越来越多的接受使用助听器(尽管对外观要求很高常常选择定制式产品)。这些要得益于我国经济发展、“爱耳日”宣传和儿童听力筛查的进一步普及等因素。
4、我国助听器事业发展市场潜力巨大
由于我国助听器事业的飞速发展,使大多数听障者可以就近接受先进的产品服务,使他们走出了残障的阴影。但是,因为发展速度太快,才需要我们冷静想一想如何更好、更快的发展。因为,即便是几十万的验配量与我们2780万残疾听障人士相比也有巨大差距。也就是说绝大多数需要助听器者,仍然因为各种原因没有得到他们应该得到的服务。
5、我国助听器市场发展所面临的问题
(1)价廉物美与推行助听器验配制度的矛盾
我国出台的助听器验配师制度,是在国家政策层面为我国助听器市场发展提供了保障,助听器验配康复是一项高科技的人性化服务,应该大力推广,作为生产企业和验配机构,应该多多研究和实施如何让患者听得清楚和维修方便的方案,应该让患者切实体会到是在为他们的生活质量服务。问题是,每个消费者都喜欢价廉物美的产品,这与国家推行助听器验配康复制度是矛盾的,如何协调?
(2)缺乏听力教育,更缺乏专业人士
我国的验配师制度最近几年才刚刚起步,同样我们的听力学教育也起步不过十几年,因此,我国不仅听力教育缺乏,听力方面的专业人士更加缺乏。对助听器市场的正常发展都是极为不利的。
(3)市场服务缺乏品牌
目前,在全国的4000余家助听器选配机构中,超过半数以上属于私营的验配店。虽然有几间较大的连锁店,但是真正形成品牌优势的不多。
在美国助听器验配患者会选择验配店和验配师,而不是哪个品牌的助听器。
在中国,患者看病选择的是医院或知名专家,而不在意医院使用的是否是进口药或者用的是否是国外医疗器械。而我国目前患者选择助听器常常首先询问是否是进口品牌或听说某某品牌很好等等。另外,各地聋儿康复中心也大多开展了验配工作,但是并未形成一个全国统一的服务品牌效应。而医院的验配也常常仅限于医院内部。因此,建立服务品牌也是市场发展的方向。
(4)市场品牌宣传没有做到实事求是
目前,国内市场在助听器宣传广告方面没有做到实事求是。有的广告甚至有夸大其词或含糊不清的用语,导致患者使用后有上当的感觉。从长期利益讲,这将损害整个助听器行业的信誉,使用者就会误以为所有的助听器都是如此。从而使患者本人或亲朋好友不再接受助听器。
我们要明确告诉大众,选择助听器是要验配的,不是简单的购买消费。最贵的助听器不一定就是最适合的,同时选配助听器仅仅靠打折便宜是很难得到最佳效果的。
(5)助听产品国产化举步维艰
尽管改革开放之初国产或合资产品尚占有主导地位,但随着跨国企业独资基地的落户,国产产品几乎全部退出了主流市场。老的国产企业和新兴的国产公司虽然一直在努力,但从规模上目前尚不具抗衡能力。这也就形成了我们不得不选用进口产品的局面。尽管我们不能把江苏和福建生产的助听器称作为“进口货”,但这些“国产助听器”的知识产权和定价权几乎全部掌握在国外公司。而且这些产品的核心研发几乎无一例外的没有进入中国(不排除厂商在中国设立临床试验基地和展示中心)。助听器技术的升级换代我们几乎达到了国际水平,但是当别的电子产品不断降价的同时,高档助听器的价格却一直在攀升。
听障患者也不得不支付越来越贵的价格或者被迫选择低端产品。
(6)助听器的科学研究缺乏
如果说我们缺乏或者基本没有研发助听器的实验室,那么助听器的使用或者验证研究也远低于听力学、康复学的研究。比如,大家都承认作为发展中国家,中国助听器使用的满意度不高。但是到底不高多少,主要问题是什么?我们确实很难给出客观的答案。制造商各自宣传自己的产品“无对手”无可厚非,但是产品间到底有没有差异?患者花高价购买“最先进的数字处理技术”,在实际生活应用中确实物有所值吗?这些也有待我们用客观的、科学的数据来回答。
6、目前我国助听器市场新动向
目前,我国助听器市场出现了一些新动向,几百近千元的国产助听器少人问津,上万元的洋助听器却非常畅销,国外产品占据了我国九成以上助听器市场,而且,几万元的儿童高端产品一直风头不减。受高额利润支使,近年洋助听器产品纷纷放弃庞大的老年人市场,面向儿童的产品占据大半江山。
(1)洋助听器主攻儿童市场
“在国外,助听器市场一般主要针对老年人,但中国市场截然不同,老人助听器卖不动,儿童助听器越贵越好卖。我们开始以老年产品为主,很难打开市场,后来转攻儿童市场,情况就好了很多。”日前,维听助听器上海有限公司销售部经理高司备如是说。
据了解,中国助听器市场近年表现出明显的“一边倒”趋势:本应成为市场主力的老年人用助听器一直“疲软”,且对价格异常敏感,稍有风吹草动销售马上急剧下降,尤其高价位助听器一直“蹒跚”前行,增长速度非常有限;而与之形成鲜明对照的是,中国市场对于儿童用助听器接受程度非常高,几万元的高端产品一直风头不减。
(2)洋助听器占据了95%以上的国内市场
受高额利润的支使,洋助听器纷纷进入中国,目前洋助听器占据了95%以上的国内市场,且这些国外厂商在中国纷纷抛弃老人产品市场,主攻儿童市场。
(3)医院成为惟一销售渠道
据了解,国外在各大商场超市都可以买到助听器,但是在中国,除了西门子在中国拥有门店外,其他“洋巨头”都毅然选择把医院作为攻城略地的惟一渠道。
据了解,目前国际上的6家知名助听器厂家已经全部进入中国。与其它领域激烈火拼不同的是,几大巨头在中国市场上一直相安无事。如维听自1998年进入中国市场以来,销售网络一直锁定在各大城市的医疗机构。在广州,目前主要是通过中山医科大学、儿童医院、南方医院等医疗机构进行销售。高司备表示,“我们只有而且仅有一级代理商,也没有设立门店。高司备表示,我们的市场开拓依靠医院进行,而自己做的就是建立起与之相联接的售后专业服务中心。”
借助医院单一的销售渠道是否能支持长久发展?业内人士表示,以医院为主渠道的好处是门诊量大,患者相信医生的专业推荐,但其弊端也很明显,如医生流动性较大,一旦有医生跳槽,就意味着可能会立即失掉原有的某一市场。
三、省内、长沙市助听器市场情况分析
(一)省内、长沙市助听器市场销售情况
1、湖南省最近几年的助听器市场销售情况比较平稳,每年销售8000台左右,其中长沙市场年销售6500台左右,占80%以上的份额;
2、湖南的助听器市场销售主要集中在长沙的主要原因,是因为湖南的好医院90%都集中在长沙,而通过医院的配合销售,是湖南助听器销售市场的主要方式;
3、据调查,湖南每年销售的8000台左右的助听器,通过医院配合销售的估计超过5000台左右,占65%,而其他方式(包括助听器配验专店、厂家直销、商店药店等)的年销售量在3000台左右;
4、湖南每年销售的8000台左右的助听器产品,数字式助听器占95%,模拟式的只占5%;
5、价值在一万元左右的主要面对儿童的高端助听器的销售,每年销售量在5500台左右,占70%以上,而主要面对老年人的中低端的助听器产品的销售量,只要2500台左右,仅占30%;
(二)省内、长沙市助听器市场销售渠道
目前,省内、长沙市助听器市场销售渠道主要有以下几种,以及在省内、长沙市场销售所占份额情况如下:
1、医院配合销售
医院配合销售助听器产品,成为了省内、长沙市助听器市场销售的主要方式,特别是针对儿童的进口或合资生产的高端产品,医院的配合销售更是绝对的主要销售形式。
目前,医院配合销售助听器产品的销售方式,在省内、长沙市场所占的市场份额,高达65%以上,而万元以上的高端助听器产品的销售,90%以上是通过医院配合销售实现的;
2、助听器配验专店
目前,省内有助听器配验专店(助听器配验中心)30多家,其中80%集中在长沙,在长沙的24家助听器配验专店(含国内外知名品牌的连锁专店6家)也基本集中在湘雅医学院附一、附二、附三和省人民医院的附近,
3、厂家销售门店
目前,在湖南省内,主要有3家西门子的助听器厂家直销门店,主要分布在长沙、株洲与衡阳,每年的销售量不大,更多的是作为西门子产品的形象宣传;
4、商店、药店销售
目前,在长沙有十几家大型商场和老百姓等几家大型药店里面有助听器产品销售,但是销售量很小,而且,主要是中低端产品。
四、有关专家谈国内外助听器市场情况
(一)有关专家谈国内外助听器市场情况
一位熟悉美国助听器市场、熟悉项目操作的归国留美博士,通过对赵勇博士的助听器项目和他们的操作方式初步了解以后认为:
1、在美国,做助听器项目的企业很多,赵博士的项目所使用的技术,不是最先进的,没有专利,也没有知识产权;
2、在美国,做这种项目策划、项目操作的人很多,他们的运作方式与手里拥有的技术、人才、生产模式都很一般;
3、由于受到金融危机的冲击,在美国进行项目操作的难度越来越大,主要是美国缺乏项目投资资金,因此,赵博士他们的项目运作也是缺乏启动资金;
4、随着世界经济受到金融危机的影响,助听器的销售情况也是每况愈下,因此,世界都把眼光投向了中国,这是很正常的,可是,由于中国助听器市场的发展受到多方面因素影响,发展潜力虽然很大,但是,发展的程度抵不上世界助听器市场销售下滑的速度和程度。
因此,该位专家建议,上助听器项目要慎重!
(二)医院相关专家谈助听器市场情况
通过对湘雅医院附一、附二的部分耳鼻喉科专家的咨询,他们认为:
1、对目前国内助听器市场销售主要通过医院配合销售的现状很无奈,他们分析,与国人的听力知识教育比较薄弱有关,与医院的体制有关,也与以助听器配验中心为代表的其他销售方式不够完善、缺乏竞争力有关;
2、医院配合助听器经销商销售,有比较固定的“潜规则”存在,经销商给医院的丰厚回扣对医院与医生都有非常大的吸引力;
3、越是高端产品,患者与患者的家属对医生的依赖程度越高,助听器产品的选择越会听从医生的建议与推荐,特别是儿童患者,而越是儿童患者,越会选择高端产品,因此,儿童是助听器高端产品的主要对象,而年老的患者,对价格就会有所选择;
4、其实,在耳疾患者中,不是所有的都需要佩戴助听器,除了患者的经济能力,主要与耳疾的程度、种类有很大关系,估计需要带助听器的耳疾患者只占其中的40%,儿童耳疾患者的比例适当高一点,70%左右,而中老年耳疾患者只占20%。
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西万拓和唯听的合并带来的变革 |
发布: sharylh - 04-05-2020, 01:47 AM - 版块: 市场动态
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对于助听器行业,大众对于该行业认知最为熟悉的品牌莫过于西门子,其实早在2015年,西门子听力集团就更名为西万拓集团。目前西万拓集团为市场提供包括西嘉(Signia)、奥德声(Audio Service)、力斯顿(Rexton)和A&M四个品牌在内的助听器产品。其中西嘉助听器自从上市以来,已连续四年推出多款行业“第一”的创新助听器产品。
产品的持续发力引领着公司的进一步发展,2018年西万拓集团与丹麦唯听公司达成了合并协议,双方组成了新的跨国听力集团WS Audiology,如今,WS Audiology集团新任中国区总裁Bernd Wagner在上月正式走马上任。
Bernd Wagner_WS Audiology中国区CEO
值得注意的是,Bernd Wagner亦曾经担任印度西万拓总经理,在印度任职期间,Bernd Wagner先生成功带领印度西万拓成为当地市场的领先者。
如今他履新中国市场,是否也能像之前在印度一样,促进WS Audiology集团在中国市场的崛起?印度的任职经历是否能够成为其优势所在?而WS Audiology集团在中国市场面临的机遇和挑战又在哪里?带着这些问题,新浪医药记者专访了刚刚来华不久的WS Audiology集团新任中国区总裁Bernd Wagner先生。
WS Audiology集团
中国市场复杂程度远超印度
Bernd Wagner先生表示,2011年初到印度任职,当时的印度情况跟中国情况类似。印度的线下店铺只有1200家,需要服务13亿人口的需求。当时我们的团队首先做的就是开更多的助听器店铺,同时开设一家电子商务公司,这家公司主要是与脸书和谷歌等其他西方线上媒体合作,开拓更多的客户需求。
这种方式帮助我们通过在线的营销带来客户流量,同时,为线下店铺带去新的顾客。所以他希望把印度的经验尝试放到中国市场,然而中国市场的复杂程度远超过印度。
Bernd Wagner告诉新浪医药,,对于WS Audiology集团而言,机会点就是把线下的零售基础建设搭建起来,再做好专业的线上市场营销服务,最终实现把专业助听服务带给有需求的顾客。
中国市场充满机遇
中国正成为世界老龄人口增长最快的国家之一,中国的老年性听力损失的发病率较高,这是开发中国助听器市场的一个重要基础。随着社会对老年人生理健康关注度的提高,助听器有着广阔的消费市场。
2014年我国助听器行业产量约1404.1万个,2015年约1617.3万个,2016年约1750.5万个。整体增长明显,保持较快的增长速度,发展态势较好。2017年我国助听器行业产量约1908万个,预计2022年约2936万个。
事实上,我国助听器行业的发展,起步晚,发展速度快,尤其是在验配点和销售数量的增长速度方面,均遥遥领先于世界平均发展水平,所以,包括WS Audiology集团在内的世界主要跨国公司纷纷将制造基地扎根中国,或合作、或独资建厂,在很大程度上促进了我国助听器行业的快速发展。
Bernd Wagner先生认为,对于中国市场来说很多个层面上都在成长,不断增加的老龄人口,不断增加的中产人口,不断优化的基础设施,以及人们对于助听器的意识也在不断提升,为国际品牌的发展提供了充足的空间。
“目前WS Audiology集团在行业中处于领导的位置,预计在未来五年中我们也会稳固这样一个优势位置,通过我们所有的品牌,成为行业中毫无疑问的领先者。”Bernd Wagner先生说。
另外值得一提的是,最近几年中国的线上市场越来越广阔,任何一家有志于在华开疆拓土的跨国企业都不能忽视中国已经逐步成熟的线上市场,WS Audiology集团亦深谙此道。
目前WS Audiology集团在中国销售采用的模式是B2B,通过零售经销商惠及用户,而不是面对面直接接触到最终用户。Bernd Wagner先生表示,在中国市场的情况会发生非常大的变化,由于在社交媒体、微信、天猫、京东等平台在中国的发展,我们可以通过这些平台直接与客户做沟通。这些平台上的沟通是非常有效的,一直以来我们努力做的事就是找到更多的潜在患者,通过互联网与最终客户直接联系到一起,从而为他们提供前所未有的优质服务。
西嘉魅影系列
多品牌覆盖 满足不同消费需求
Bernd Wagner先生表示,预计在未来,对于预算有限的消费者来说,行业竞争一定会变得非常激烈,因为很多中国的助听器制造商会推出替代的产品,而WS Audiology则是通过不断精减线下成本,提高自动化验配服务比例,为这部分顾客提供在线验配服务及质优价廉的系列产品。
然而对于比较高端的产品来说,Bernd Wagner先生认为WS Audiology跟本土品牌的竞争比较少,因为这个领域的进入门槛比较高。
就高端的助听设备而言,需要非常高水平的科技支持提供研发,而整个助听器行业市场并没有像手机行业这么大,这就意味着需要投资更多在技术研发上。在这种情况之下,WS Audiology集团的优势就能有所体现,在西万拓集团与丹麦唯听公司合并之后,整个集团在全球研发中心有超过1000名的专家负责产品研发,这些专家拥有数十年的研发经验,在行业中是很难取代的。
举例而言,由于时代发展,现在要把助听器的尺寸变得越来越小,而WS Audiology集团也在不断投资致力于缩小芯片大小,而使用的芯片也不是普通软件中所使用的,是专门为助听器定制的特殊芯片。另外一个挑战来自电池方面的,像苹果AirPods充满一次电池可以使用4小时,但助听器充一次电需要使用一整天。
“基本上从早上醒来到晚上睡觉前,助听器都需要是有电的状态,因为用户不可能把它取下来充电。这可以说明我们产品中包含的技术含量,比其他主流大众的产品来说是高出非常多的。”Bernd Wagner先生对自己的产品颇有自信。
事实上,在产品方面,目前WS Audiology集团有两个高端的品牌西嘉跟唯听,这两个品牌都专注在开发高端产品,在行业中有非常明确的定位,像西嘉一直以来专注于提供助听器行业内最前沿的高端科技。
西万拓苏州工厂研发中心
“就制造方面,我们认为自己的产品已达到目前行业的最佳品质,未来我们需要更多的合作伙伴把产品带给顾客,提升产品的可及性,而且我们产品已在中国制造达25年,我们在苏州的制造中心不仅仅生产销售到中国的产品,也出口到达美国、澳大利亚、南非等不同市场,就这方面来说,我们可以被视为中国本土的制造商。”Bernd Wagner先生告诉记者。随着人们的健康意识逐渐抬头,众多品牌共同推动行业发展,相信中国助听器行业会在不久的将来迎来春天!
信息来源: https://med.sina.cn/article_detail_100_2_75384.html
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从纯音测试图判断是传导性还是感音性耳聋 |
发布: sharylh - 03-29-2020, 03:25 AM - 版块: 市场动态
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人耳的听损情况分为三种:传导性耳聋、感音神经性耳聋以及混合性耳聋,但是如何区分这三种耳聋以及他们各有什么特点呢?
1、传导性耳聋的产生机理:存在于外耳或中耳,声音在抵达内耳之前的振动受到阻碍,内耳功能正常,但因为刺激弱而不能产生神经冲动,大多数可以治疗。
纯音测听显示:骨导正常,气导较差,且气导骨导之差大于10dB。
传导性耳聋产生的原因是:外耳道堵塞性病变:外耳道耵聍栓塞、异物、闭锁或肿瘤,骨膜穿孔:由炎症、异物、或爆破声、或扇耳光引起,听骨链固定:大声、扇耳光、交通事故等,中耳炎症:鼓膜炎、分泌性中耳炎、化脓性中耳炎。
传导性耳聋的解决办法:可以到医院进行鼓膜修补、分泌性中耳炎治疗,如治疗效果不好建议选配助听器。
2、感音神经性耳聋的产生机理:发生在内耳、听神经、大脑皮层,占听力损失的95%,主要表现由于衰老、噪音损伤或疾病引起。(内耳的毛细胞、神经等受损)
纯音测听显示:气导、骨导均下降,两者间差距小于10dB。
感音神经性耳聋产生的原因:感音性聋——(耳蜗损伤)耳蜗毛细胞出现损伤或坏死,如噪声性聋、药物性聋。神经性聋——(听神经损伤)由于听神经及其以后的部位病变。中枢性聋——(脑干和大脑皮层病变)可以由于脑肿瘤、脑外伤等引起。
感音神经性耳聋的解决办法:感音性聋和神经性聋通过医疗手段几乎是不可能治愈的,正确的选配助听器是首选的有效途径;中枢性聋选配助听器时要注意使用者的言语识别率。
3、混合性耳聋的产生机理:传导性耳聋和感音神经性耳聋同时存在。
纯音测听显示:气导和骨导都不正常,且气导与骨导之差大于10dB。
混合性耳聋的解决办法:首选助听器。
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波士顿大学-助听器未来技术: Hearing Aid of the Future |
发布: sharylh - 03-28-2020, 08:04 AM - 版块: 市场动态
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Hearing Aid of the Future
SAR prof’s new technology could help people hear by looking
Sargent research engineer Sylvain Favrot wears the portable eye-tracker component of the visually guided hearing aid (VGHA) developed by Professor Gerald Kidd and other researchers. Photo by Cydney Scott
The White Stripes is one of Erick Gallun’s favorite bands. But years before the rock duo split in 2011, he’d stopped going to see them. Gallun recalls his last, ill-fated attempt, when he was a postdoctoral fellow at BU and the band was performing in a New Hampshire hockey rink. His wife had a great time, but for Gallun, who is deaf in one ear, the experience was a bust. His right ear couldn’t filter out the reverberations in the rink, making the event about as frustrating as a feedback-riddled cell phone conversation. “The concert was essentially ruined,” he says.
Although Gallun didn’t have a hearing aid then, he says he doubts the one he’s using now would have made much difference. But in 2012, he tested a device he believes could get him back into the rock music scene: the visually guided hearing aid (VGHA), being developed by a Sargent College professor.
The VGHA can approximate or even surpass the normal human ear’s ability to choose what to tune into and what to ignore. It does this by making two preexisting technologies—an eye-tracker and an acoustic beam–forming microphone array—work together to counter some of the problems in typical hearing aids. Right now, the VGHA is a lab-based prototype whose components connect via computers and other equipment, but with further development, it could become a pair of portable hearing aid glasses.
Gerald Kidd says typical hearing aids sometimes fail to offer help for people with hearing loss in noisy environments because they amplify everything. Photo by Chitose Suzuki
Gerald Kidd, a SAR professor of speech, language, and hearing sciences and a specialist in psychoacoustics (the study of the perception of sound), came up with the idea for the VGHA in 2011. He’s now put it together at SAR’s Sound Field Laboratory with the help of an international research team and grants from the National Institutes of Health. Kidd believes that his team, which includes Sylvain Favrot, a research engineer in the SAR speech, language, and hearing sciences department, and staff at Sensimetrics Corporation of Malden, Mass., is the first to integrate these two technologies. And the test results are impressive: no other hearing aid, Kidd says, can do what this device can.
The VGHA is the latest advance in Kidd’s work to solve “the cocktail party problem,” where people with hearing loss struggle to follow conversations in noisy environments. It’s a big issue: nearly 20 percent of Americans age 12 or older have hearing loss severe enough to make communication difficult, Johns Hopkins Medicine reported in 2011. Typical hearing aids may not help much in some situations, Kidd says—they amplify everything, even those voices and sounds you want to tune out. One hearing aid in development tries to fix this by using the wearer’s head movements to guide the aid’s microphones. But this can tire the user, he says, and it’s relatively slow: we can’t turn our heads as quickly as we turn our attention. The VGHA addresses these problems by using eye movement (which is quicker than head movement) to steer the aid’s microphones, “like an acoustic flashlight that you’re shining on what you want to listen to,” Kidd says.
Gallun, now a research investigator at the National Center for Rehabilitative Auditory Research, tested the VGHA as a consultant on the project—with exciting results. Sitting in a listening booth at Sargent wearing the VGHA’s eye-tracking component—Mobile Eye-XG—he listened to recorded voices speaking from slightly different directions. He was to pick out what one particular voice was saying—no easy feat with impaired hearing, given that all the voices were speaking at once. But by looking in the direction of his cue, he “told” the eye-tracker to make the VGHA’s microphone component amplify the voice he wanted, helping him hear what it was saying. “I’ll take two!” Gallun enthused to the team. He’s excited about the VGHA’s potential not only for himself, but also for the veterans he works with at the Portland Veterans Affairs Medical Center in Oregon, many hearing-impaired from exposure to blasts.
Although the VGHA is still a prototype and needs further testing, Kidd hopes enthusiasm for the technology will propel its development. Interested hearing aid companies, he says, could make the device wearable and attractive. Kidd and Favrot also speculate that the VGHA could piggyback on emerging technologies like Google Glass—lightweight glasses whose capabilities range from projecting driving directions to responding to voice commands.
Whenever the VGHA reaches consumers, you can expect Gallun to get his hands on one. All he’ll need then is a White Stripes reunion.
This article was originally published in the 2013–2014 issue of Inside Sargent.
Julie Rattey can be reached at jrattey@bu.edu.
source from: http://www.bu.edu/articles/2014/hearing-...the-future
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